How we localised a PPC campaign into 13 languages
- Project type:
- Paid search
- Country/region:
- Global
- Industry:
- Manufacturing
Results
432
keywords localised in total
200
PPC ad localisations and expansions per language
4
weeks to complete
Challenge
The client is one of the largest pump manufacturers in the world, and operates in numerous countries globally.
For this project, the client needed us to localise its existing PPC campaign into 13 new languages – quickly and to a high standard – so that it could launch these campaigns in the target markets.
The languages involved were: French, Canadian French, Belgian French, Danish, Dutch, Flemish, German, Italian, Polish, Swedish, Japanese, Korean and Mexican Spanish.
Solution
We successfully localised all the keywords and ad copies into the 13 new languages within just one month. Throughout the process, we held several short meetings to ensure alignment with the client’s expectations, working closely together to optimise the master file effectively.
As a result of our efforts, the client received all the necessary components for their PPC campaigns on Google Ads, including keywords, headlines, descriptions, paths, sitelinks, callouts and structured snippets, allowing them to launch their campaigns right away.
Throughout the project, we maintained a focus on quality assurance, ensuring excellent results.
Execution
- We conducted keyword localisation for 13 markets, identifying all potential expansions where necessary.
- We added extra tabs to the master file to provide a back translation for each general keyword and negative keyword expansion.
- We localised ad copies, using headlines, descriptions, paths, sitelinks, callouts and structured snippets provided by the client in English, to complete the PPC campaigns.
- The project concluded with us filling in the master file exactly as per the client’s requirements.
Thanks for your constant updates and meeting suggestions. I have been very impressed by your proactivity on this project. It was a pleasure to work with you.
Regional Director, partner agency.