How we boosted traffic and visibility using a multichannel strategy
- Project type:
- Multichannel
- Country/region:
- Europe
- Industry:
- Manufacturing
Results
1,591
new LinkedIn followers gained
18,115
clicks to the client’s website from the LinkedIn traffic campaign
15,619
clicks to the client’s website from the Google PPC campaign
1,182
clicks to the client’s website from the online PR campaign
Challenge
Our client, a leading global manufacturer, wanted to promote one of its brands which creates solid surfaces to transform spaces with beautiful designs.
Webcertain decided that in order to get maximum results, it would be best to take a three-pronged approach. It was agreed that the multichannel strategy should include LinkedIn, PPC and online PR.
Solution
Webcertain ran two campaigns on LinkedIn: a follower campaign to increase the number of followers on the client’s LinkedIn page, and a traffic campaign to drive traffic to the client’s website.
We also ran Google PPC search campaigns to drive even more traffic to the client’s website.
Finally, we researched and selected relevant online publications for PR. We contacted these publications and liaised with them in order to create and publish content promoting the brand.
Execution
- From June to September 2022, we created and managed a LinkedIn follower campaign, encouraging users to follow the client’s LinkedIn page. We invited the targeted audience to follow the page to get inspiration for their architecture and home design projects.
- From July to November 2022, we created and managed PPC search campaigns on Google with the aim of maximising the visibility of the client’s new solutions in the search engine results pages. The campaign focused on the client’s “new colours” and “healthy spaces” messaging. We generated paid traffic to the client’s website from users searching for relevant branded and non-branded keywords.
- From October to November 2022, we created and managed a LinkedIn traffic campaign, encouraging users to visit the client’s website. We directed relevant LinkedIn users to the client’s website so that they could get more information, download brochures, get a free sample and ultimately buy the products.
- From October to November 2022, we conducted online PR campaigns with the aim of generating referral traffic to the client’s website. We researched relevant architecture and home design websites and agreed with the client which ones to approach. We negotiated sponsored placements in the selected publications, agreeing costs, timelines and content based on the client’s requirements.
- For the duration of the project, our teams constantly optimised the campaigns to improve performance and provided monthly reporting to the client.
