Content Marketing

Website Amends - Content

Ensuring that your website is full of relevant, interesting and up-to-date content is a key component of attracting visitors to your site and engaging with them once they are there. However, the process of uploading content to your website can be a time consuming one. We will upload your content, set up links, add meta descriptions and titles, and do a final visual proof of the article.

Website Amends – Design

When you have a poorly performing web page, making design changes to your website can improve its overall performance. We will analyse your web page to identify what is causing the performance gap, make recommendations to resolve the issue based on your analytics data and our expert knowledge, and create and implement a revised design in your website CMS.

Website Amends – Functionality

When you have a poorly performing web page, making layout changes to your website can improve its overall performance. We will analyse your web page to identify what is causing the performance gap, make recommendations to resolve the issue based on your analytics data and our expert knowledge, and create and implement a revised layout in your website CMS.

Content Management Consultancy/Support

Our Content and/or Development team provide content management consultancy, project planning, or project reviews to support your content management efforts. This can include anything from reviewing the technical elements of a project to creating bespoke guidelines and templates to training. This is charged at an hourly rate, and preparation, research and travel time will also be charged at this rate.

Bespoke Website Development

When you want to improve the performance of your web page, it may be necessary to add or modify certain elements. We will provide you with bespoke website development to meet your specific requirements, whether you need HTML, JavaScript, CSS or images/graphics. This service is charged at a quarter hourly rate and should be purchased when you have specific website development needs that are not covered by any of our other web design and development services.

Article Copywriting For Third Party Sites + QA

In order for your brand to be recognisable and attractive to people, it must be represented on high quality websites and blogs that are relevant to your industry. We will write fresh, interesting, high quality content that reflects the tone and style of your brand, whatever image you want to portray and whatever your industry is. This off-site content will be ideal for publication on blogs, review websites, etc.

WordPress – Blog or Page Content Upload

We’ll help you to publish content to your website quickly and effectively, whatever your target language. Based upon the completion of a template document detailing the content, images, widgets etc to appear, we’ll configure your page in the WordPress CMS and check that it appears correctly in the browser, before seeking your final approval and making the page live.

Outreach Publishing Cost

Publishing your content on high quality websites that are relevant to your target audience will increase your exposure and brand awareness and also has SEO benefits. Sometimes websites may charge to publish your content on their website. This service covers the publishing cost associated with outreach activities. 

Static Advertising Banners - Standard Set of 12

Static banners – non-moving adverts that can display text and pictures and link to your website – are an effective way to generate awareness of your brand and drive traffic to your website. Following your branding guidelines and using any images that you provide, our design team will create static banners for you to use as part of your paid search advertising campaign. These will be delivered in 12 sizes in a /jpeg or .gif format.

Website Amends – Usability

When you have a poorly performing web page, making changes to your website can improve its overall performance. We will analyse your web page to identify what is causing the performance gap, make recommendations to improve the usability based on your analytics data and our expert knowledge, and implement the changes in your website CMS.

Campaign Plan and Editorial Calendar Creation (Set Up)

Content Marketing can be very effective, but only when the strategy is carefully planned and executed. We will develop a detailed Campaign Plan and Editorial Calendar, to determine a strategy to distribute, share and promote your content in the most appropriate channels, to the most relevant audience. We can create a montly calendar plans which will detail themes and topics of your content. We will also include when and where your content will be shared to achieve maximum impact and meet your goals.

Content De-Duplication

Content duplication causes problems for search engines when they try to crawl your website as they will not rank multiple webpages containing the same, or very similar, content. This can mean that your website suffers from ranking and therefore traffic losses. We will re-write your duplicate content so that it is not classed as a duplicate by search engines, changing its wording and structure whilst keeping the SEO elements such as keywords intact. This will be sent to you in a Word format.

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