How we boosted product awareness using influencer marketing
- Project type:
- Influencer marketing
- Country/region:
- Global
- Industry:
- Finance
Results
44,587
clicks
1,152
likes
313
shares
Challenge
Our client is a multinational financial services corporation.
It wanted to promote its international money transfer service to the overseas Chinese community.
Webcertain was happy to help!
Solution
We decided to run an influencer marketing campaign.
Our team of Chinese marketing specialists conducted market research to uncover the most relevant influencers on two platforms that are popular amongst the overseas Chinese community: YouTube and Xiaohongshu (also known as Little Red Book).
We created content and then reached out to the relevant influencers to ask them to publish the content on these platforms.
Execution
- We conducted market research in order to gain an in-depth understanding of the target audience and to find relevant influencers on YouTube and Xiaohongshu (also known as Little Red Book).
- We created content that would be suitable for influencer marketing on these platforms.
- We reached out to the influencers and negotiated with them to publish our content on their channels.
- We provided the client with regular updates and reporting.
HELPDESK
