How we hosted and promoted an online conference using a multichannel strategy
- Project type:
- Event
- Country/region:
- Global
- Industry:
- Manufacturing
Results
We provided high-quality, end-to-end virtual event hosting and promotion.
There was a total of 293 attendees on the day of the event.
The client was thrilled with the virtual event – and so were we!
Challenge
Our client wanted to create an online conference with expert speakers and where healthcare industry leaders could network.
It needed a partner who could help run the promotional campaign, as well as develop a full strategy to plan and host the event.
Webcertain was happy to rise to the challenge!
Solution
Webcertain ran a promotional campaign on LinkedIn to increase visibility and drive traffic to the client’s website and register for the event.
We also ran Google PPC campaigns, to boost the reach even more.
In parallel, we worked on the planning and hosting of the conference, which included concept development, design and video creation, training for speakers, virtual platform management and more.
Execution
- We created and managed LinkedIn and PPC campaigns (mainly Display) for six international markets. The objective was to increase visibility and invite the target audience to register for the virtual conference.
- We targeted senior experts and managers from the healthcare, pharmaceutical and medical equipment/packaging industries in the US, Costa Rica, France, Germany, Ireland and the UK.
- For the three months of the promotional campaign, we constantly optimised the campaigns to improve results.
- We also created valuable assets for the conference, including the design of a virtual floorplan, as well as the creation of an introductory video and code of conduct.
- We were constantly in touch with the event speakers and ran several training sessions to ensure the best networking and learning experience on the day of the event.
- During the event, we supported from a technical perspective, as well as moderating the chat and the Q&A section.
- Post-event, we shared reports with the client to show the impact of the promotional campaigns and the attendance/engagement during the event. We also distributed the recorded content.
Really great job everyone! The event felt like a successful day thanks to your hard work.
Marketing Communications Lead, Anonymous manufacturing client.