Speakers

Anna Borzenkova

Anna Borzenkova

Webcertain

Anna has more than five years’ digital marketing experience working with international B2B clients.

More about Anna
Constantin Starchikov

Constantin Starchikov

Webcertain

Constantin has over 10 years' experience helping international brands expand into Russia.

More about Constantin
Gemma Houghton

Gemma Houghton

Webcertain

Gemma is the Director of Marketing at Webcertain with over ten years experience in international digital marketing and events.

More about Gemma
Justyna Wilner

Justyna Wilner

Webcertain

Justyna looks after the Yandex-Webcertain partnership and leads all the Yandex campaign management and training efforts.

More about Justyna
Umay Jones

Umay Jones

Webcertain

Umay is the Yandex Advertising Strategist at Webcertain. She has delivered search advertising training in various locations around the globe including Istanbul, London, Munich and Barcelona.

More about Umay

Achieve digital marketing success in Russia

With 104m internet users, Russia is the biggest internet market in Europe as well as one of the fastest growing. It represents a huge opportunity for global brands who understand its unique digital landscape and culture and adopt an approach relevant for a Russian audience.

This seminar is designed to give marketers and business owners a clear insight into how they can harness the Russian opportunity, effectively develop a presence in the market and increase sales.

Tips on how to get started in Russia

Statistics and insights on market opportunity

Tactics for key platforms and channels

Case studies from brands seeing success

Sign me up!

Also curious about China?

China is another country which offers huge opportunities to international businesses, who understand its unique culture and digital landscape.

Join us for a full day and learn how to conquer that market, as well as Russia.

View China agenda
Also curious about China?

Agenda

9 AM - 1.30 PM

The Russia market overview

This introduction will provide an overview of the country and its culture, trends and opportunities for growth and the current state of key industry sectors in the country.

Gemma Houghton

The digital landscape in Russia and CIS

Success in Russia begins with understanding which platforms are being used, and how to make the most of them. Taking a view across search and social, we’ll highlight the key platforms and channels dominating the Russian online space.

Anna Borzenkova

Developing a robust customer journey

When launching in a new market, its vital to have a clear strategy for how you will reach and engage with potential customers. We'll take a look at the complete customer journey from initial brand discovery through to purchase, demonstrating how the different platforms and their features and products can be utilised to ensure your brand and sales flourish in Russia.

Justyna Wilner

E-commerce and payments

A key part of winning and retaining new customers is ensuring their purchase experience is frictionless and in-line with their expectations, which could be very different from other countries. This section will delve deeper into e-commerce trends and behaviours you need to understand when selling to the Russian market, as well as popular payment methods you need to have available on your website.

Constantin Starchikov

Success stories and case studies

We've looked at the theory and the facts, but how does it work in practice. This session will use real-life examples to showcase how international brands have achieved success in Russia, as well as some of the pitfalls to be aware of.

Umay Jones

Q&A

Your chance to ask any questions you have and find out all of the information you need to get started in this exciting market.

Lunch

Venue

The ETC Venues Monument, located at 8 Eastcheap, London EC3M 1AE

Buy tickets

Half-day seminar

How to
target Russia

£95

(excluding VAT)


PURCHASE
Full-day seminar

How to
target Russia and China

£150

(excluding VAT)


PURCHASE

ALL TICKETS INCLUDE

Half-day conference in London

Refreshment breaks and Lunch

1 month Premium Access to Webcertain’s Know-How Subscription Platform

Cancellation Policy

Tickets cancelled before 7th February 2019 will receive a refund less £20 admin fee, however, cancellations after this date cannot be refunded. Tickets can be transferred to another person at any time.

Got a question for us?

If you’ve got any questions about the event or would like any additional information, get in touch!