Anna has more than five years’ digital marketing experience working with international B2B clients.More about Anna
Constantin has over 10 years' experience helping international brands expand into Russia.More about Constantin
Gemma is the Director of Marketing at Webcertain with over ten years experience in international digital marketing and events.More about Gemma
Justyna looks after the Yandex-Webcertain partnership and leads all the Yandex campaign management and training efforts.More about Justyna
Umay is the Yandex Advertising Strategist at Webcertain. She has delivered search advertising training in various locations around the globe including Istanbul, London, Munich and Barcelona.More about Umay
China is another country which offers huge opportunities to international businesses, who understand its unique culture and digital landscape.
Join us for a full day and learn how to conquer that market, as well as Russia.View China agenda
This introduction will provide an overview of the country and its culture, trends and opportunities for growth and the current state of key industry sectors in the country.
Success in Russia begins with understanding which platforms are being used, and how to make the most of them. Taking a view across search and social, we’ll highlight the key platforms and channels dominating the Russian online space.
When launching in a new market, its vital to have a clear strategy for how you will reach and engage with potential customers. We'll take a look at the complete customer journey from initial brand discovery through to purchase, demonstrating how the different platforms and their features and products can be utilised to ensure your brand and sales flourish in Russia.
A key part of winning and retaining new customers is ensuring their purchase experience is frictionless and in-line with their expectations, which could be very different from other countries. This section will delve deeper into e-commerce trends and behaviours you need to understand when selling to the Russian market, as well as popular payment methods you need to have available on your website.
We've looked at the theory and the facts, but how does it work in practice. This session will use real-life examples to showcase how international brands have achieved success in Russia, as well as some of the pitfalls to be aware of.