Anna is a multilingual international digital marketing & translation expert, with experience working with clients across a wide range of sectors and digital channels.More about Anna
China Marketing Corp
Christina has extensive experience working on digital marketing campaigns targeting China, across platforms including Baidu, 360 Search and Weibo.More about Christina
Mona is a Media Campaign Manager at Webcertain, where she manages campaigns on a range of platforms including Baidu, Google and Sogou.More about Mona
Russia is another country which offers huge opportunities to international businesses, who understand its unique culture and digital landscape.
Join us for a full day and learn how to conquer that market, as well as China.View Russia agenda
This introduction will provide an overview of the country and its culture, trends and opportunities for growth and the current state of key industry sectors in the country.
Social media in China looks very different to anywhere else in the world, so understanding the popular Chinese platforms and how to develop a presence on them is vital to achieving any growth or success in the country. We’ll introduce you to the leading platforms, Wechat and Weibo, explaining their key functionalities and the ways in which businesses can use them to engage with a target audience and develop brand awareness. We’ll also look at examples of global brands using the platforms successfully.
Just as with social media, China has a very unique search landscape and its own search engines dominating the space. We’ll take a look at the biggest search engine Baidu, highlighting some its most interesting features and products and demonstrating how they can support growth in the market. We’ll also touch on some of the other players and how they can also form part of a Chinese search strategy.
A key part of winning and retaining new customers is ensuring their purchase experience is frictionless and in-line with their expectations, which could be very different from other countries. This section will delve deeper into e-commerce trends and behaviours you need to understand when selling to the Chinese market, as well as popular payment methods you need to have available on your website.