Three tracks -
Organic | Paid | Content and localisation

The International Search Summit

The International Search Summit, the only event dedicated entirely to international search marketing topics and challenges, is moving to a new, bigger venue for 2019.

This full day event will feature several tracks and a range of speakers, with expertise in managing international websites and running global campaigns. They will share tips, tactics and advice for improving your online presence in international markets and how to overcome common challenges.

With plenty of Q&A and networking opportunities, attendees will have the chance to ask the questions that matter to them and their business, and leave with the answers they need to drive online global performance. The event takes place entirely in English.

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Why Attend ISS

The International Search Summit remains the only event dedicated specifically to the challenges, twists and turns of managing international websites and running global campaigns. Hear from speakers and attendees as they explain the benefits of attending the event and what they gained from being part of the International Search Summit.

Key benefits include:

  • Truly internationally-focused topics
  • Tactics for expanding your SEO and SEM strategies
  • Technical insights on how to position your brand in international markets
  • Hands-on knowledge from seasoned marketers

Speakers

Our full speaker list for 2019 will be confirmed soon.

Amy Bishop

Amy Bishop

Cultivative

Amy recently launched Cultivative, a performance marketing agency. When not working, you can find her speaking at industry events, writing for Search Engine Land and Search Engine Journal.

More about Amy
Esteve Castells

Esteve Castells

Adevinta

Esteve Castells is the Global SEO Manager for Adevinta. He is responsible for SEO success across the company.

More about Esteve
Mauro Cattaneo

Mauro Cattaneo

Webcertain

Mauro is the SEO Performance Manager at Webcertain. He works with major and local search engines including Google, Bing, Yahoo, Yandex, Baidu and Naver.

More about Mauro
Brian Clifton

Brian Clifton

Search Integration

Brian Clifton is a measurement strategist, advisor and renowned practitioner of performance optimisation using Google Analytics.

More about Brian

Gary Illyes

Webmaster Trends Analyst, Google

Gary Illyes is a webmaster trends analyst dedicated to creating a better search experience for users by helping webmasters create amazing websites.

More about Gary
Gabriele Kahlout

Gabriele Kahlout

Al Jazeera

Gabriele is the Senior SEO Manager at Al Jazeera. He’s been in digital marketing for over 8 years.

More about Gabriele
Brad Lucido

Brad Lucido

Rakuten

Brad is a Product Manager at Rakuten Travel, one of the largest online travel agencies in Japan. He is also works on UX projects and has a total of 19 years of experience in the Web industry.

More about Brad
Andraž Štalec

Andraž Štalec

Red Orbit

Andraž Štalec is the CEO and Co-founder of Red Orbit, the leading digital performance agency in Adriatic region. He is also a European search awards judge, Google certified trainer and a regular speaker at major international digital marketing events.

More about Andraž
Oleh Tarasyuk

Oleh Tarasyuk

Adevinta

Oleh works as a Global Performance Marketing Manager for Adevinta, where he is focused on the development.

More about Oleh

Agenda

The full agenda for 2019 will be confirmed soon.

Secrets to Japanese SEO success

Brad and Akihiro will share some of the secrets to succeeding in SEO in Japan and how technical SEO is impacted by the Japanese language and market. They will also provide context and insight into Japanese culture and online behavior and factors to be aware of when targeting this country. This session will be moderated by Gary Illyes.

Brad Lucido and Akihiro Miyata – Rakuten

 

World news: What and how international people search

When the Genoa bridge collapsed in Italy, or the Oroville dam in California, or the train crashed at Hoboken's station, New Jersey. What did people in other countries and other languages search? Oroville or California? Genoa or Italy? In this session, Gabriele highlights the ways in which international news and events can impact search behaviour and provides guidelines on how to develop the right approach for your content to boost traffic whether your target is a global or a local audience.

Gabriele Kahlout - Al Jazeera

 

How SEM impacts SEO performance

SEO and SEM both come from the same channel: Search. Understanding how both work together, or if your SEM efforts are cannibalizing your SEO is vital. Esteve will present data using case studies from international market places and share a framework to help you detect and address SEM failures to ensure SEO success.

Esteve Castells – Adevinta

 

Getting to grips with geo-targeting

Effective geo-targeting is the foundation of international SEO success, but navigating its complexities and finding the best solution for your business is no easy task. Mauro will discuss the different options available and what to consider when deciding on your strategy. He will also share actionable tips on how to implement hreflang effectively and case studies on the positive impact it can have.

Mauro Cattaneo - Webcertain

 

5 false assumptions about your traffic

Analysing online traffic and making sense of all the data is something digital marketers do every day, and every day they make assumptions. While these can often be based on past experience, on data and logic, they aren't always correct. Based on many years search experience and recent research, Andraž will highlight some of these oft-made assumptions and share insights including how marketing maturity influences search, how to determine brand stickiness and how to analyse cross-channel customer journeys in multiple markets.

Andraž Štalec - Red Orbit

 

Why your analytics is not as accurate as you think... (yet)

Marketing is expensive and effective measurement is key to understanding the correct attribution. Mistakes in the reporting and collection process can mislead the marketing team and drain confidence. Put simply: Poor data = poor insights, and this is unfortunately a common reason for marketing failure. This presentation will give you a compiled study of challenges global brand have had with data collection in Google Analytics and provide advice on how you can avoid the pitfalls.

Brian Clifton - Search Integration

 

How to scale International paid search campaigns

Oleh will share how Schibsted implemented a redesign of its global paid search account strategy, including using long tail terms + account granularity. The impact of the changes resulted in a 70% decrease in CPA and 60% increase in leads , for the same budget.

Oleh Tarasyuk - Adevinta

 

Global audience strategies to supercharge profit

Remarketing is a crucial part of every paid media strategy, whether it be display remarketing or search remarketing – audiences are a powerful weapon in a PPC manager’s arsenal. This session will be focused on the data analyses and strategic considerations required to build and optimize the most valuable remarketing campaigns all over the world.

Amy Bishop - Cultivative

 

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Venue

1ª planta, Edif. Este, Moll de Barcelona, s/n, 08039 Barcelona, Spain

Testimonials

What did past ISS attendees think of the event?

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ALL TICKETS INCLUDE

Full day conference in Barcelona

Refreshment breaks and Lunch

Post-Event Networking Drinks

1 month Premium Access to Webcertain’s Know-How Subscription Platform

Cancellation Policy

Tickets cancelled before 15th October 2018 will receive a refund less administrative costs. However, cancellations after this date cannot be refunded. Tickets can be transferred to another person at any time.

Got a question for us?

If you’ve got any questions about the event or would like to be informed when tickets for the next event go on sale, get in touch!

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