The International Search Summit remains the only event dedicated specifically to the challenges, twists and turns of managing international websites and running global campaigns. Hear from speakers and attendees as they explain the benefits of attending the event and what they gained from being part of the International Search Summit.
Amy recently launched Cultivative, a performance marketing agency. When not working, you can find her speaking at industry events, writing for Search Engine Land and Search Engine Journal.More about Amy
Esteve Castells is the Global SEO Manager for Adevinta. He is responsible for SEO success across the company.More about Esteve
Mauro is the SEO Performance Manager at Webcertain. He works with major and local search engines including Google, Bing, Yahoo, Yandex, Baidu and Naver.More about Mauro
Brian Clifton is a measurement strategist, advisor and renowned practitioner of performance optimisation using Google Analytics.More about Brian
Webmaster Trends Analyst, Google
Gary Illyes is a webmaster trends analyst dedicated to creating a better search experience for users by helping webmasters create amazing websites.More about Gary
Gabriele is the Senior SEO Manager at Al Jazeera. He’s been in digital marketing for over 8 years.More about Gabriele
Brad is a Product Manager at Rakuten Travel, one of the largest online travel agencies in Japan. He is also works on UX projects and has a total of 19 years of experience in the Web industry.More about Brad
Andraž Štalec is the CEO and Co-founder of Red Orbit, the leading digital performance agency in Adriatic region. He is also a European search awards judge, Google certified trainer and a regular speaker at major international digital marketing events.More about Andraž
Oleh works as a Global Performance Marketing Manager for Adevinta, where he is focused on the development.More about Oleh
Brad and Akihiro will share some of the secrets to succeeding in SEO in Japan and how technical SEO is impacted by the Japanese language and market. They will also provide context and insight into Japanese culture and online behavior and factors to be aware of when targeting this country. This session will be moderated by Gary Illyes.
When the Genoa bridge collapsed in Italy, or the Oroville dam in California, or the train crashed at Hoboken's station, New Jersey. What did people in other countries and other languages search? Oroville or California? Genoa or Italy? In this session, Gabriele highlights the ways in which international news and events can impact search behaviour and provides guidelines on how to develop the right approach for your content to boost traffic whether your target is a global or a local audience.
SEO and SEM both come from the same channel: Search. Understanding how both work together, or if your SEM efforts are cannibalizing your SEO is vital. Esteve will present data using case studies from international market places and share a framework to help you detect and address SEM failures to ensure SEO success.
Effective geo-targeting is the foundation of international SEO success, but navigating its complexities and finding the best solution for your business is no easy task. Mauro will discuss the different options available and what to consider when deciding on your strategy. He will also share actionable tips on how to implement hreflang effectively and case studies on the positive impact it can have.
Analysing online traffic and making sense of all the data is something digital marketers do every day, and every day they make assumptions. While these can often be based on past experience, on data and logic, they aren't always correct. Based on many years search experience and recent research, Andraž will highlight some of these oft-made assumptions and share insights including how marketing maturity influences search, how to determine brand stickiness and how to analyse cross-channel customer journeys in multiple markets.
Marketing is expensive and effective measurement is key to understanding the correct attribution. Mistakes in the reporting and collection process can mislead the marketing team and drain confidence. Put simply: Poor data = poor insights, and this is unfortunately a common reason for marketing failure. This presentation will give you a compiled study of challenges global brand have had with data collection in Google Analytics and provide advice on how you can avoid the pitfalls.
Oleh will share how Schibsted implemented a redesign of its global paid search account strategy, including using long tail terms + account granularity. The impact of the changes resulted in a 70% decrease in CPA and 60% increase in leads , for the same budget.
Remarketing is a crucial part of every paid media strategy, whether it be display remarketing or search remarketing – audiences are a powerful weapon in a PPC manager’s arsenal. This session will be focused on the data analyses and strategic considerations required to build and optimize the most valuable remarketing campaigns all over the world.
1ª planta, Edif. Este, Moll de Barcelona, s/n, 08039 Barcelona, Spain
What did past ISS attendees think of the event?
SEOs and online marketing specialists in general who are working with international websites or for online companies thinking about going international will definitely benefit from attending ISS. Before my first ISS, I had always thought I could just learn everything on my own about global online marketing topics such as International SEO just by doing online research and experimenting, but honestly nothing beats the efficiency of attending a conference like ISS where you can share your experiences and quickly gain a treasure trove of learnings and best practices from other international marketers.
I very much enjoyed the ISS! Actually talking to people who know what you’re talking about when you mention hreflang-tags and geotargeting was great. There was a sense of mutual interests that you don’t often come across in your daily work.
I came to the International Search Summit with an international SEO problem. I left with a solution.
It doesn’t have to be all work and no play! Discover the delights of Barcelona and enjoy all the city has to offer.
Tickets cancelled before 15th October 2018 will receive a refund less administrative costs. However, cancellations after this date cannot be refunded. Tickets can be transferred to another person at any time.