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The Chinese market is growing in interest for many international businesses. However, for every popular western mobile app, China has its own version – and one which is tailored to the unique needs of the Chinese market.

WeChat presents infinite opportunities to reach and engage with Chinese audience. The announcement that non-Chinese businesses can now set up a WeChat account accessible to more than one billion WeChat users creates huge potential for global brands. Yet just having a WeChat account is no guarantee of success!

The webinar aims to uncover the benefits of setting up a WeChat account, provide an actionable checklist for opening a WeChat account, as well as what to consider when launching a digital campaign on WeChat. The webinar is designed to benefit businesses in both B2B and B2C sectors.

An additional webinar focusing on Baidu will be held in the coming weeks.

What will you learn?

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An overview of the WeChat platform

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What makes WeChat special

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WeChat set-up checklist

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How to create and seize WeChat opportunities

Who should attend?

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Digital Marketing Managers

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Head of Marketing / CMOs

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Country Managers - China

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Social Media Managers


Anna Milburn

Business Solutions Manager & Team Leader - Webcertain

Anna is a multilingual international digital marketing & translation expert. Familiar with a variety of industries, including travel, education and software, and a wide range of digital channels, Anna ensures that all clients' international digital strategies are appropriately adapted to each target market. Anna possesses qualifications and hands-on experience in training & training delivery, public speaking, translation & localisation, international SEO, social media and PPC. She also has a strong academic background in Linguistics & Translation (English & German languages), Business Management (business degree, major in marketing) and employment law (law degree).

César Gonçalves

Business Solutions Executive - Webcertain

César is a Business Solutions Executive at Webcertain, specialising in social media. Experienced in working with clients from across the globe, his goal is to provide holistic multi-channel digital strategies, tailored to each client and each target market. With a strong and multidisciplinary background, César holds a BA in International Relations and an MA in Marketing. He is always keen to learn more about new trends in international digital marketing and how they might impact the industries his clients operate in, so he can help them stay ahead of the curve. Originally from Portugal, César now lives in the UK.

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