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Research is the key starting point for any efficient marketing strategy on social media. Whether the objective is widening a business’ online reach or making sure online strategies are targeting the most suitable audience, identifying the right persona is essential to successful marketing and social media practices. Profiling a specific audience will help businesses to optimise their online promotion by gaining a better understanding of who will most likely be interested in their products and services.

In this webinar, we will delve into what persona research is, discussing its importance for businesses as well as the best practices and research tips for when carrying it out. You will get an understanding of how this type of research supports brand awareness tactics and strategies, allowing for the creation of social content that is addressed and tailored to the right audience.

What will you learn?

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Why persona research is so important

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Best practice tips for carrying out effective persona research

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How to identify the right personas

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How to analyse and use the results to make strategic marketing decisions

Who should attend?

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Digital Marketing Managers

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Heads of Marketing / CMOs

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International Marketing Managers

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Social Media Managers

Moderator:

Kirstie Cartledge

Kirstie Cartledge

Events and Marketing Manager– Webcertain

Kirstie is the Events and Marketing Manager at Webcertain. With over ten years of experience in the industry, and a passion for curating and delivering outstanding events, she is responsible for the delivery of the International Search Summit and International Social Summit. These international conferences run across Europe and the US, and are dedicated entirely to international search marketing topics and challenges. Kirstie is a highly creative individual who is always striving to exceed expectations and help attendees leave Webcertain events with the answers they need to drive online global performance. She is now based back in the UK, after working in a variety of countries across the globe.

Presenters:

Anlieka Marconi

Anlieka Marconi

Social Media and Influencer Marketing Specialist – Webcertain

A storyteller at heart, Anlieka has a degree in film making and joined the Webcertain team in 2018 to explore new ways of storytelling through social media. Working closely with the General Manager of Social Media and Influencer Marketing, she helps clients create both organic and paid campaigns on various international social media platforms. She also conducts research into different international online markets and enjoys writing creative and engaging copies for brands and companies to help them tell their stories. Anlieka was born in the Netherlands, to Indonesian parents and has lived in the UK since 2015.

Francesca Masciullo

Francesca Masciullo

Social Media Executive – Webcertain

Francesca joined Webcertain in November 2021 to gain more experience with social media and market-related research and practices. She helps a variety of clients to carry out market intelligence reports, as well as to create and run online campaigns across their chosen online platforms. She holds a Master’s degree in Research in Comparative Literature and Women’s Studies from the University of Strathclyde, which was funded by the Arts and Humanities Research Council of Scotland as part of their Interdisciplinary Excellence Award. Originally from Italy, Francesca now lives in Scotland.

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