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Anyone who has ever had to open an account for their brand on a Chinese digital platform knows that it can be quite a challenge. Chinese platforms often require users to provide a multitude of documents and go through complex processes before they can open an account. This can make entering the Chinese market daunting, but the rewards if you do it right make it worth the hassle.

This webinar will break down how to open an account on the most important digital platforms in China. You will learn what you should expect and what you need to provide to the platforms to make the process run smoothly.

Whether you are currently in the process of opening an account on a Chinese platform or if you are considering it in the future, this webinar is a must for anyone wanting to gain clarity and overcome the challenges associated with opening accounts on Chinese platforms.

What will you learn?

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An overview of the digital landscape in China

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Core Chinese platforms and what you need to know

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Other Chinese platforms you might want to consider in your strategy

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Live Q&A with a local Chinese expert

Who should attend?

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Digital Marketing Managers

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Heads of Marketing / CMOs

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International Marketing Managers

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Social Media Managers

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Paid Marketing Managers


Kirstie Hoskin

Events Manager – Webcertain

Kirstie is the Events Manager at Webcertain. With over ten years of experience in the industry, and a passion for curating and delivering outstanding events, she is responsible for the delivery of the International Search Summit and International Social Summit. These international conferences run across Europe and the US, and are dedicated entirely to international search marketing topics and challenges. Kirstie is a highly creative individual who is always striving to exceed expectations and help attendees leave Webcertain events with the answers they need to drive online global performance. She is now based back in the UK, after working in a variety of countries across the globe.


Kylie Wang

Business Solutions Executive – Webcertain

Kylie is a Business Solutions Executive at Webcertain. She is an enthusiastic and experienced digital marketer with particular specialties within paid media, international marketing strategies, and integrated marketing communications. She has a strong global mindset and is an enthusiastic follower of current global marketing trends. Kylie is originally from China and now lives in the UK, having moved there to obtain a Master’s degree in Marketing from Durham University. She speaks Chinese and English, and has a strong understanding of both Western and Chinese markets. Kylie has experience in a diverse range of channels, including Baidu, Google, WeChat and Weibo.


Annick Marcellin

Account Manager Consultant – Webcertain

Annick first got involved in international digital marketing in the 1990s when she was the Marketing Manager for a major UK B2B organisation, where she had responsibilities across various European markets. She went on to set up her own business as a private consultant in the consumer industry, practicing SEO, PPC and social media from a very early stage. Her background as an agency client and business owner are strong assets for Annick, who can easily relate to her clients’ needs and expectations, as well as the pressure they have to deliver tangible results. Annick is from France.

Danielle Woods

Account Executive – Webcertain

Danielle is an Account Executive at Webcertain, where she manages a wide range of digital marketing activities for her clients. She has an excellent understanding of PPC, social media, SEO and translation, which allows her to provide high-quality guidance and support. Danielle has always had a keen interest in language and culture. In 2017, she graduated from the University of Edinburgh with an MA Spanish degree (minors in German and Danish). During her degree programme, she spent a year living in Spain and is keenly aware of how cultural differences are a key consideration for effective marketing. Since graduation, Danielle has worked in marketing across varied industries from technology and construction, to education, beauty and travel.

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