It’s widely recognised that China is a huge market, with huge opportunities for international businesses prepared to invest in the country and its netizens.
However, to reap the rewards that China has to offer, it’s essential to understand the nuances of the market and language, the complex and unique digital landscape in the country and develop a strategy tailored to the Chinese audiences you hope to reach.
This webinar is designed to give an introduction to the Chinese online market, and provide actionable insights into what to consider when launching a digital presence in China, and how to do so successfully.
Additional webinars focusing on Baidu and WeChat will be held in the coming weeks.
What will you learn?
The current digital
landscape in China
Consumer insights for the
Chinese market
How to develop an action
plan for launching in China
Insights into website
strategy, market research
and audience profiling
Translation and content
creation best practices and
pitfalls to avoid
Who should attend?
Digital Marketing Managers
Head of Marketing / CMOs
Country Managers – China
Localisation Managers
Presenters:
Anna Milburn
Business Solutions Manager & Team Leader - Webcertain
Anna is a multilingual international digital marketing & translation expert. Familiar with a variety of industries, including travel, education and software, and a wide range of digital channels, Anna ensures that all clients' international digital strategies are appropriately adapted to each target market. Anna possesses qualifications and hands-on experience in training & training delivery, public speaking, translation & localisation, international SEO, social media and PPC. She also has a strong academic background in Linguistics & Translation (English & German languages), Business Management (business degree, major in marketing) and employment law (law degree).
César Gonçalves
Business Solutions Executive - Webcertain
César is a Business Solutions Executive at Webcertain, specialising in social media. Experienced in working with clients from across the globe, his goal is to provide holistic multi-channel digital strategies, tailored to each client and each target market. With a strong and multidisciplinary background, César holds a BA in International Relations and an MA in Marketing. He is always keen to learn more about new trends in international digital marketing and how they might impact the industries his clients operate in, so he can help them stay ahead of the curve. Originally from Portugal, César now lives in the UK.
Register
Grab your spot! Seats are limited!