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It’s widely recognised that China is a huge market, with huge opportunities for international businesses prepared to invest in the country and its netizens.

However, to reap the rewards that China has to offer, it’s essential to understand the nuances of the market and language, the complex and unique digital landscape in the country and develop a strategy tailored to the Chinese audiences you hope to reach.

This webinar is designed to give an introduction to the Chinese online market, and provide actionable insights into what to consider when launching a digital presence in China, and how to do so successfully.

Additional webinars focusing on Baidu and WeChat will be held in the coming weeks.

What will you learn?

landscape in China

The current digital
landscape in China

Chinese market

Consumer insights for the
Chinese market

action plan

How to develop an action
plan for launching in China

website strategy

Insights into website
strategy, market research
and audience profiling

practices and pitfalls

Translation and content
creation best practices and
pitfalls to avoid

Who should attend?

Digital Marketing

Digital Marketing Managers

Marketing Head

Head of Marketing / CMOs

Country Managers

Country Managers – China

Localisation Managers

Localisation Managers


Anna Milburn

Business Solutions Manager & Team Leader - Webcertain

Anna is a multilingual international digital marketing & translation expert. Familiar with a variety of industries, including travel, education and software, and a wide range of digital channels, Anna ensures that all clients' international digital strategies are appropriately adapted to each target market. Anna possesses qualifications and hands-on experience in training & training delivery, public speaking, translation & localisation, international SEO, social media and PPC. She also has a strong academic background in Linguistics & Translation (English & German languages), Business Management (business degree, major in marketing) and employment law (law degree).

César Gonçalves

Business Solutions Executive - Webcertain

César is a Business Solutions Executive at Webcertain, specialising in social media. Experienced in working with clients from across the globe, his goal is to provide holistic multi-channel digital strategies, tailored to each client and each target market. With a strong and multidisciplinary background, César holds a BA in International Relations and an MA in Marketing. He is always keen to learn more about new trends in international digital marketing and how they might impact the industries his clients operate in, so he can help them stay ahead of the curve. Originally from Portugal, César now lives in the UK.


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