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When you think of search engine marketing, your mind probably jumps straight to Google. You may not even consider any other search engines – but Google is not the only search engine out there. There are several alternative search engines that are challenging Google’s dominance – and in some countries, these challengers have even succeeded in knocking Google off the top spot.

This webinar will explore some of these alternative search engines. You will learn which search engines they are and in what ways they are challenging Google. We will also cover the biggest difficulties for SEO when optimising for these search engines and how to overcome them.

Whether you are just getting started with international search engine marketing or if you want to improve your existing efforts, this webinar is a must for anyone wanting to improve the performance of their website in non-Google search engines.

What will you learn?

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Which search engines are challenging Google in 2021

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Key things to consider when working with these search engines

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Biggest challenges for SEO when optimising for these search engines (and how to overcome them)

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The search engines to watch in 2021

Who should attend?

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Digital Marketing Managers

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Heads of Marketing / CMOs

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International Marketing Managers

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SEO Managers

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International SEO Managers

Moderator:

Kirstie Hoskin

Events Manager – Webcertain

Kirstie is the Events Manager at Webcertain. With over ten years of experience in the industry, and a passion for curating and delivering outstanding events, she is responsible for the delivery of the International Search Summit and International Social Summit. These international conferences run across Europe and the US, and are dedicated entirely to international search marketing topics and challenges. Kirstie is a highly creative individual who is always striving to exceed expectations and help attendees leave Webcertain events with the answers they need to drive online global performance. She is now based back in the UK, after working in a variety of countries across the globe.

Presenters:

Sanja Markovic

SEO Specialist – Webcertain

Sanja is an SEO Specialist at Webcertain and has worked in SEO for over five years. She works on SEO audits, guides and reports, always having in mind the most innovative and most effective solutions. At the moment, she is particularly interested in on-SERP optimisation and zero-click results. Sanja speaks Serbian, English and Spanish, and has recently started studying Chinese. Originally from Serbia, Sanja now lives in Spain.

annick

César Gonçalves

Business Solutions Team Leader – Webcertain

César is the Business Solutions Team Leader at Webcertain. Experienced in working with clients from across the globe, his goal is to provide holistic multi-channel digital strategies, tailored to each client and each target market. With a strong and multidisciplinary background, César holds a BA in International Relations and an MA in Marketing. He is always keen to learn more about new trends in international digital marketing and how they might impact the industries his clients operate in, so he can help them stay ahead of the curve. Originally from Portugal, César now lives in the UK.

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