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Everyone knows about influencer marketing. But does this strategy have a future, or is it just a buzzword that is starting to lose its shine? Should you include influencer marketing in your international business strategy? This webinar will delve deep into this topic.

We will look at what influencer marketing is, the different types of influencers out there, and what we see in the future of influencer marketing. You will learn how best to approach influencer marketing for your business, including how to know when you should (and shouldn’t) include it in your digital marketing efforts.

Whether you are new to social media marketing, or whether you just want to improve your existing efforts, this webinar is a must for any brand considering influencer marketing as part of their social media marketing strategy.

What will you learn?

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An overview of influencer marketing

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The different types of influencers

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The future of influencer marketing

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How best to approach influencer marketing for your business

Who should attend?

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Social Media Managers

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Digital Marketing Managers

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Heads of Marketing / CMOs

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Sales Managers

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Business Development Managers

Moderator:

Kirstie Hoskin

Events Manager – Webcertain

Kirstie is the Events Manager at Webcertain. With over ten years of experience in the industry, and a passion for curating and delivering outstanding events, she is responsible for the delivery of the International Search Summit and International Social Summit. These international conferences run across Europe and the US, and are dedicated entirely to international search marketing topics and challenges. Kirstie is a highly creative individual who is always striving to exceed expectations and help attendees leave Webcertain events with the answers they need to drive online global performance. She is now based back in the UK, after working in a variety of countries across the globe.

Presenters:

Daiana Damacus

General Manager of Social Media and Influencer Marketing – Webcertain

Daiana’s degree in journalism gave her the writing, research and analytics skills she needs to conduct market research, create social media campaigns and generate performance reports. Daiana has worked in all four languages she speaks, with companies from across the world. She loves putting creativity into social campaigns and has experience with Facebook, LinkedIn, Twitter, Pinterest, Instagram, Naver, Kakao, VK and YouTube. She is also interested in the progress of social media on a global scale and is constantly learning about international social networks. Originally from Romania, Daiana now lives in the UK.

Anlieka Marconi

Social Media and Influencer Marketing Specialist – Webcertain

A storyteller at heart, Anlieka has a degree in film making and joined the Webcertain team in 2018 to explore new ways of storytelling through social media. Working closely with the General Manager of Social Media and Influencer Marketing, she helps clients create both organic and paid campaigns on various international social media platforms. She also conducts research into different international online markets and enjoys writing creative and engaging copies for brands and companies to help them tell their stories. Anlieka was born in the Netherlands, to Indonesian parents and has lived in the UK since 2015.

Lamyaa Nadim

Social Media and Influencer Marketing Executive – Webcertain

Lamyaa is a Social Media and Influencer Marketing Executive at Webcertain. She obtained her degree in International Strategy and Management and now helps clients find success in social media in an international setting. She is skilled in three languages, and having lived in South Korea and the UAE, her multicultural background gives her the knowledge she needs to conduct research in global markets. She is also experienced in social media platforms, notably Facebook, LinkedIn and Instagram. Her passion for learning never ceases and she is always looking for opportunities to contribute to clients’ success. Lamyaa was born in Morocco, and has now settled in the UK.

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