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If your business is targeting customers overseas, it is vital that your website is optimised for international. By having a website that is adapted to the needs of your international customers, you can grow your sales, brand reputation and customer base in your export markets.

But how do you go about international website optimisation? Targeting international markets can be a daunting task, especially if you only have experience in your domestic market. Having a well-defined strategy is important, and this webinar will provide you with a framework on which to base your efforts.

Whether you are just getting started with international website optimisation or if you want to improve your existing efforts, this webinar is a must for anyone wanting to improve the performance of their website in order to generate more international leads.

What will you learn?

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How international website optimisation will benefit your business

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The importance of language and adapting your website for different cultures

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How to target your international customers more effectively to increase overseas sales

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How to be visible on the international web and increase traffic and overseas enquiries

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How to create great international content that attracts overseas customers

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How to measure, monitor and maintain good, consistent results

Who should attend?

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Digital Marketing Managers

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Heads of Marketing / CMOs

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International Marketing Managers

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SEO Managers

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International SEO Managers


Kirstie Hoskin

Events Manager – Webcertain

Kirstie is the Events Manager at Webcertain. With over ten years of experience in the industry, and a passion for curating and delivering outstanding events, she is responsible for the delivery of the International Search Summit and International Social Summit. These international conferences run across Europe and the US, and are dedicated entirely to international search marketing topics and challenges. Kirstie is a highly creative individual who is always striving to exceed expectations and help attendees leave Webcertain events with the answers they need to drive online global performance. She is now based back in the UK, after working in a variety of countries across the globe.


Norma Foster

International Growth Consultant and Director of No Fuss Group Ltd

Norma works with companies across the UK to help them to grow sales and reputation in international markets. Norma specialises in international business development, international communications and digital, language and cultural best practice, and skills development. Norma has over 30 years of global business experience that her clients value highly. Her expertise in designing, developing, and implementing business support programmes is now channelled into a wide range of practical and productive activities that include consultancy, coaching, mentoring and training to SMEs.

Olivia Lofts

Account Manager at Webcertain

Olivia is an Account Manager at Webcertain, where she confidently manages clients’ PPC, SEO, content marketing and website development projects. She has solid marketing knowledge and analytical skills, enabling her to offer excellent professional consultancy. Olivia lived in France for ten years, before moving back to the UK to study Law at The University of Manchester, so is familiar with the nuances between different languages. From there, she moved into digital marketing in an account management role, working in a range of industries, providing her with a great understanding of running campaigns across different subjects and audiences.

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