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2021, like 2020 before it, has been a unique and challenging year for digital marketers, with many having to reassess and readjust their tactics. But as the year comes to a close, you can look forward to 2022 with optimism and start preparing your approach.

In this webinar, we will talk about what trends we can see in digital marketing during the coming year and how you can implement and take advantage of them. We will also discuss the best tactics and platforms to include in your strategy and the markets that show the most potential as you look to expand internationally.

With the knowledge and data-driven insights you will receive in this webinar, you will be better prepared to make digital strategy decisions and turn 2022 into a very successful year!

What will you learn?

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Trends and challenges in digital marketing for 2022

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What tactics you should incorporate into your strategy

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The most promising international markets in 2022

Who should attend?

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Digital Marketing Managers

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Heads of Marketing / CMOs

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International Marketing Managers

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Operations Managers and Directors


Kirstie Cartledge

Events Manager – Webcertain

Kirstie is the Events Manager at Webcertain. With over ten years of experience in the industry, and a passion for curating and delivering outstanding events, she is responsible for the delivery of the International Search Summit and International Social Summit. These international conferences run across Europe and the US, and are dedicated entirely to international search marketing topics and challenges. Kirstie is a highly creative individual who is always striving to exceed expectations and help attendees leave Webcertain events with the answers they need to drive online global performance. She is now based back in the UK, after working in a variety of countries across the globe.



Gemma Houghton

Director of Marketing – Webcertain

Gemma has worked in international search marketing for over 14 years and is Director of Marketing at Webcertain, overseeing all marketing activities for the Group. She also organises and programmes Webcertain's International Search Summit, a search marketing conference focusing on international and multilingual online marketing which runs across Europe and the US. Gemma holds a Professional Diploma in Marketing from the Chartered Institute of Marketing, a Diploma in Management and Leadership from the Chartered Management Institute, and a BA joint honours degree in French and German.

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