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Conversion rate optimisation (CRO) is a vital tool for any serious digital marketer’s toolkit. It involves making data-driven changes to your website in order to improve your conversion rate, something which ultimately means more revenue and profit!

This webinar will explore what CRO is and why it is so important, as well as how to tackle the challenge of doing CRO in multiple markets. You will learn an effective step-by-step method of CRO, which tools to use for which purpose, and how to implement a successful strategy.

Whether you are just getting started with CRO or if you want to improve your existing efforts, this webinar is a must for anyone wanting to improve conversion rates on their international websites.

What will you learn?

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What CRO is and why it is important

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How to approach CRO for multiple markets

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The most effective CRO tools

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How to implement a successful international CRO strategy

Who should attend?

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Digital Marketing Managers

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Heads of Marketing / CMOs

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International Marketing Managers

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Business Development Managers


Kirstie Hoskin

Events Manager – Webcertain

Kirstie is the Events Manager at Webcertain. With over ten years of experience in the industry, and a passion for curating and delivering outstanding events, she is responsible for the delivery of the International Search Summit and International Social Summit. These international conferences run across Europe and the US, and are dedicated entirely to international search marketing topics and challenges. Kirstie is a highly creative individual who is always striving to exceed expectations and help attendees leave Webcertain events with the answers they need to drive online global performance. She is now based back in the UK, after working in a variety of countries across the globe.


Olivia Lofts

Account Manager – Webcertain

Olivia is an Account Manager at Webcertain, where she confidently manages clients’ PPC, SEO, content marketing and website development projects. She has solid marketing knowledge and analytical skills, enabling her to offer excellent professional consultancy. Olivia lived in France for ten years, before moving back to the UK to study Law at The University of Manchester, so is familiar with the nuances between different languages. From there, she moved into digital marketing in an account management role, working in a range of industries, providing her with a great understanding of running campaigns across different subjects and audiences.

Danielle Woods

Account Executive – Webcertain

Danielle is an Account Executive at Webcertain, where she manages a wide range of digital marketing activities for her clients. She has an excellent understanding of PPC, social media, SEO and translation, which allows her to provide high-quality guidance and support. Danielle has always had a keen interest in language and culture. In 2017, she graduated from the University of Edinburgh with an MA Spanish degree (minors in German and Danish). During her degree programme, she spent a year living in Spain and is keenly aware of how cultural differences are a key consideration for effective marketing. Since graduation, Danielle has worked in marketing across varied industries from technology and construction, to education, beauty and travel.

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