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The Arabic-speaking markets of the Middle East and North Africa are fascinating and represent a wealth of opportunities to global brands. However, understanding how to create compelling, high-quality, optimised content in Arabic can be challenging due to the unique nature of the Arabic language and culture.

This webinar will uncover how to translate and optimise content for Arabic-speaking countries. You will learn about the complexities of the Arabic language and culture and how these impact on marketing, as well as the challenges of translation and localisation for Arabic-speaking markets. Our panel of presenters will explain how you can overcome these challenges to create high-quality Arabic content, providing an actionable workflow and strategy for you to follow.

Whether you are just getting started in the Arabic-speaking world or if you want to improve your existing efforts, this webinar is a must for anyone wanting to improve their digital marketing in Arabic-speaking countries in the Middle East and North Africa.

What will you learn?

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The current digital landscape in the Arabic-speaking world

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The complexities of the Arabic language and culture and its impact on marketing

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The challenges of translation and localisation for Arabic-speaking markets

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How to develop an action plan and successful workflow strategy

Who should attend?

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Digital Marketing Managers

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Heads of Marketing / CMOs

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International Marketing Managers

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Content Marketing Managers


Kirstie Hoskin

Events Manager – Webcertain

Kirstie is the Events Manager at Webcertain. With over ten years of experience in the industry, and a passion for curating and delivering outstanding events, she is responsible for the delivery of the International Search Summit and International Social Summit. These international conferences run across Europe and the US, and are dedicated entirely to international search marketing topics and challenges. Kirstie is a highly creative individual who is always striving to exceed expectations and help attendees leave Webcertain events with the answers they need to drive online global performance. She is now based back in the UK, after working in a variety of countries across the globe.


Lamyaa Nadim

Social Media and Influencer Marketing Executive – Webcertain

Lamyaa is a Social Media and Influencer Marketing Executive at Webcertain. She obtained her degree in International Strategy and Management and now helps clients find success in social media in an international setting. She is skilled in three languages, and having lived in South Korea and the UAE, her multicultural background gives her the knowledge she needs to conduct research in global markets. She is also experienced in social media platforms, notably Facebook, LinkedIn and Instagram. Her passion for learning never ceases and she is always looking for opportunities to contribute to clients’ success. Lamyaa was born in Morocco, and has now settled in the UK.

Samantha Brazel

Translation Team Leader – Webcertain

Samantha is the Team Leader of the Translates department at Webcertain. With over six years of experience, she has developed a professional background in translation and localisation management. She manages a team of Project Managers, partners and engineers who are invested in continual improvement and keeping up with translation industry developments. She enjoys new learning opportunities and developing her skill sets. She is currently improving her learning about video localisation techniques. Originally from the UK, Samantha now lives in France.

César Gonçalves

Business Solutions Team Leader – Webcertain

César is the Business Solutions Team Leader at Webcertain, specialising in social media. Experienced in working with clients from across the globe, his goal is to provide holistic multi-channel digital strategies, tailored to each client and each target market. With a strong and multidisciplinary background, César holds a BA in International Relations and an MA in Marketing. He is always keen to learn more about new trends in international digital marketing and how they might impact the industries his clients operate in, so he can help them stay ahead of the curve. Originally from Portugal, César now lives in the UK.

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