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Conducting social listening can be a great starting point for global brands engaging in international digital marketing, but it needs to be done right. Social media provides a platform for people to voice their opinions and experiences online. Listening to what your target audience is saying in your industry is essential for your international campaigns to succeed.

Social media listening offers businesses the opportunity to understand the needs of their audience by listening to the conversations happening around their industry. This is particularly vital when creating new content, which should always be in tune with the trends in your sector. It can also be beneficial for finding conversations surrounding your competitors’ activities, so you can quickly act on opportunities that would give your brand an advantage over your competitors.

This webinar will discuss how to successfully leverage social listening to gain an insight into your audiences’ needs in any language and on the platforms where those conversations are taking place. The webinar will also look at how to successfully incorporate social listening findings and make key strategic decisions. This could be anything from committing more time and resources into a specific market, to promoting certain popular services or products within your content, or even reducing the resources you currently have within a market.

What will you learn?

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How to set up successful social listening and common traps to avoid

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Case study: How to leverage social listening insights

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How to successfully integrate social listening insights into your global marketing approach

Who should attend?

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Digital Marketing Managers

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Heads of Marketing / CMOs

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International Marketing Managers

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Operations Managers and Directors

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Social Media Managers

Moderator:

Kirstie Cartledge

Events Manager – Webcertain

Kirstie is the Events Manager at Webcertain. With over ten years of experience in the industry, and a passion for curating and delivering outstanding events, she is responsible for the delivery of the International Search Summit and International Social Summit. These international conferences run across Europe and the US, and are dedicated entirely to international search marketing topics and challenges. Kirstie is a highly creative individual who is always striving to exceed expectations and help attendees leave Webcertain events with the answers they need to drive online global performance. She is now based back in the UK, after working in a variety of countries across the globe.

Presenters:

Gemma Houghton

Gemma Houghton

Director of Marketing – Webcertain

Gemma has worked in international search marketing for over 14 years and is Director of Marketing at Webcertain, overseeing all marketing activities for the Group. She also organises and programmes Webcertain's International Search Summit, a search marketing conference focusing on international and multilingual online marketing which runs across Europe and the US. Gemma holds a Professional Diploma in Marketing from the Chartered Institute of Marketing, a Diploma in Management and Leadership from the Chartered Management Institute, and a BA joint honours degree in French and German.

Anna Milburn

Anna Milburn

Business Solutions Manager and Team Leader – Webcertain

Anna is passionate about building long-term strategic partnerships with clients through advising and consulting. With extensive experience in dealing with complex international digital projects, she enjoys applying her diverse skillset and identifying the best solution for global brands. Familiar with a variety of industries, including travel, education, manufacturing and technology, and a wide range of digital channels, Anna ensures that all clients’ international digital strategies are appropriately adapted to each target market. Having a strong academic background, Anna holds a degree in English & German Philology, a Business degree, and a Law degree.

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