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South Korea continues to be an attractive market for international businesses. One of the most digitally-connected countries in the world, it has an engaged online population ready to buy from outside its borders.

Yet in order to effectively connect with a South Korean audience, it is essential to understand the nuances of the market and language, the unique digital landscape in the country and develop a strategy tailored to South Korean culture and online preferences.

This webinar is designed to provide an introduction to the South Korean online market, and provide actionable insights into what to consider when launching a digital presence in South Korea and how to do so successfully.

What will you learn?

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The current digital landscape in South Korea

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The impact of the South Korean language and culture in marketing

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Consumer insights for the South Korean market

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How to develop an action plan for launching in South Korea

Who should attend?

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Digital Marketing Managers

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Head of Marketing / CMOs

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Country Managers - South Korea

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Localisation Managers


Neilkriss Middlebrough

Business Solutions Executive - Webcertain

Neilkriss is a Business Solutions Executive at Webcertain, specialising in Translation. He has years of experience in Business Process Outsourcing and Consulting, working with clients in the Manufacturing, Engineering, Technology, Finance and Legal space. Neilkriss is originally from the Philippines and holds a Bachelor of Arts degree in Mass Communications. Now based in the UK, he balances a full-time career in Digital Marketing and Translation, offering his clients bespoke and target market focused solutions, alongside pursuing his interests in creative entrepreneurship.

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