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Japan is one of the world’s biggest economies and one of the most technologically-advanced countries in the world. However, understanding how to develop an action plan for launching in Japan can be challenging due to its unique digital landscape, with a mix of global and home-grown search and social platforms.

It is also a country with a very distinct language and culture, with a well-defined set of social norms both online and offline, that require deep understanding and adherence by any company who wants to succeed in the market.

This webinar will uncover the current digital landscape in Japan, its dominant search engines and social networks, and how to adapt your digital marketing strategy for optimum results. It will also share insights on the complexities of the Japanese language and culture and what this means in terms of digital marketing for global brands.

Whether you are just getting started in the country or if you want to improve your existing efforts, this webinar is a must for anyone wanting to improve their digital marketing in Japan.

What will you learn?

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The current digital landscape in Japan

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The complexities of the Japanese language and culture and its impact on marketing

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The most popular search engines and social media platforms in Japan

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How to develop an action plan for launching in Japan

Who should attend?

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Digital Marketing Managers

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Heads of Marketing / CMOs

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Social Media Managers

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Country Managers – Japan


Kirstie Hoskin

Events Manager – Webcertain

Kirstie is the Events Manager at Webcertain. With over ten years of experience in the industry, and a passion for curating and delivering outstanding events, she is responsible for the delivery of the International Search Summit and International Social Summit. These international conferences run across Europe and the US, and are dedicated entirely to international search marketing topics and challenges. Kirstie is a highly creative individual who is always striving to exceed expectations and help attendees leave Webcertain events with the answers they need to drive online global performance. She is now based back in the UK, after working in a variety of countries across the globe.


Ryoko Matsumoto

Freelance Japanese Marketing Specialist – Webcertain

Ryoko is a Japanese linguist and digital marketing specialist who works with Webcertain on a freelance basis. She has lived and worked in both the UK and her native Japan, having worked as a manager and teacher at a language school in Japan, and as a Marketing Assistant at a marketing company in the UK. Her expert knowledge of Japan and her passion for writing have led to her writing eye-catching advertisements in Japanese. She also helps brands to grow in Japan by conducting profiling and providing consultations on the key characteristics of Japan that must be taken into account when marketing there. Ryoko has a degree in Psychology and enjoys writing poems and novels in her free time.

César Gonçalves

Business Solutions Team Leader – Webcertain

César is the Business Solutions Team Leader at Webcertain, specialising in social media. Experienced in working with clients from across the globe, his goal is to provide holistic multi-channel digital strategies, tailored to each client and each target market. With a strong and multidisciplinary background, César holds a BA in International Relations and an MA in Marketing. He is always keen to learn more about new trends in international digital marketing and how they might impact the industries his clients operate in, so he can help them stay ahead of the curve. Originally from Portugal, César now lives in the UK.

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