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The French market is digitally savvy and represents a wealth of opportunities to global brands. However, understanding how to develop an action plan for launching in France can be challenging due to its unique digital landscape, with a mix of global and home-grown search and social platforms.

This webinar will uncover the current digital landscape in France, as well as its dominant search engines and how to adapt your digital marketing strategy for optimum results. Our panel of presenters, who are French digital marketers, will share their insights on the complexities of the French language and what this means in terms of digital marketing for global brands.

Whether you are just getting started in the country or if you want to improve your existing efforts, this webinar is a must for anyone wanting to improve their digital marketing in France.

What will you learn?

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The current digital landscape in France

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The complexities of the French language and culture and its impact in marketing

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Consumer insights for the French market

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How to develop an action plan for launching in France

Who should attend?

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Digital Marketing Managers

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Heads of Marketing / CMOs

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Procurement Managers

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Country Managers – France

Moderator:

Kirstie Hoskin

Events Manager – Webcertain

Kirstie is the Events Manager at Webcertain. With over ten years of experience in the industry, and a passion for curating and delivering outstanding events, she is responsible for the delivery of the International Search Summit and International Social Summit. These international conferences run across Europe and the US, and are dedicated entirely to international search marketing topics and challenges. Kirstie is a highly creative individual who is always striving to exceed expectations and help attendees leave Webcertain events with the answers they need to drive online global performance. She is now based back in the UK, after working in a variety of countries across the globe.

Presenters:

Olivia Lofts

Account Manager – Webcertain

Olivia is an Account Manager at Webcertain, where she confidently manages clients’ PPC, SEO, content marketing and website development projects. She has solid marketing knowledge and analytical skills, enabling her to offer excellent professional consultancy. Olivia lived in France for ten years, before moving back to the UK to study Law at The University of Manchester, so is familiar with the nuances between different languages. From there, she moved into digital marketing in an account management role, working in a range of industries, providing her with a great understanding of running campaigns across different subjects and audiences.

Annick Marcellin

Account Manager Consultant – Webcertain

Annick first got involved in international digital marketing in the 1990s when she was the Marketing Manager for a major UK B2B organisation, where she had responsibilities across various European markets. She went on to set up her own business as a private consultant in the consumer industry, practicing SEO, PPC and social media from a very early stage. Her background as an agency client and business owner are strong assets for Annick, who can easily relate to her clients’ needs and expectations, as well as the pressure they have to deliver tangible results. Annick is from France.

Guillaume Georges-Skelly

Account Manager – Webcertain

Guillaume is an Account Manager at Webcertain, with more than five years’ experience in digital marketing. He has an international Master’s degree in Marketing Management, from Strasbourg Business School. Responsible for managing web marketing projects for a diverse range of international B2B clients, his main specialities include customer relationship management, content marketing and paid search. He also has experience in crisis communication, WordPress and Google Analytics. Originally from France, Guillaume now lives in the UK.

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