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The Brazilian market is large and still growing, representing a wealth of opportunities to global brands. However, understanding how to develop an action plan for launching in Brazil can be challenging due to its unique digital landscape, language and culture.

This webinar will uncover the current digital landscape in Brazil, as well as its dominant search engines and social platforms and how to adapt your digital marketing strategy for optimum results. Our panel of presenters will also share their insights on the complexities of the Brazilian Portuguese language and what this means in terms of digital marketing for global brands.

Whether you are just getting started in the country or if you want to improve your existing efforts, this webinar is a must for anyone wanting to improve their digital marketing in Brazil.

What will you learn?

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The current digital landscape in Brazil

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The complexities of the local language and culture and its impact on marketing

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The most popular search and social media platforms in Brazil

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An action plan for launching in Brazil

Who should attend?

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Digital Marketing Managers

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Heads of Marketing / CMOs

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Procurement Managers

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Country Managers – Brazil

Moderator:

Kirstie Hoskin

Events Manager – Webcertain

Kirstie is the Events Manager at Webcertain. With over ten years of experience in the industry, and a passion for curating and delivering outstanding events, she is responsible for the delivery of the International Search Summit and International Social Summit. These international conferences run across Europe and the US, and are dedicated entirely to international search marketing topics and challenges. Kirstie is a highly creative individual who is always striving to exceed expectations and help attendees leave Webcertain events with the answers they need to drive online global performance. She is now based back in the UK, after working in a variety of countries across the globe.

Presenters:

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Anna Milburn

Business Solutions Manager & Team Leader – Webcertain

Anna is passionate about building long-term strategic partnerships with clients through advising and consulting. With extensive experience in dealing with complex international digital projects, she enjoys applying her diverse skillset and identifying the best solution for global brands. Familiar with a variety of industries, including travel, education, manufacturing and technology, and a wide range of digital channels, Anna ensures that all clients’ international digital strategies are appropriately adapted to each target market. Having a strong academic background, Anna holds a degree in English & German Philology, a Business degree, and a Law degree.

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César Gonçalves

Business Solutions Team Leader – Webcertain

César is the Business Solutions Team Leader at Webcertain. Experienced in working with clients from across the globe, his goal is to provide holistic multi-channel digital strategies, tailored to each client and each target market. With a strong and multidisciplinary background, César holds a BA in International Relations and an MA in Marketing. He is always keen to learn more about new trends in international digital marketing and how they might impact the industries his clients operate in, so he can help them stay ahead of the curve. Originally from Portugal, César now lives in the UK.

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