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Increasingly, businesses look beyond their own borders to drive growth and expand their customer base. For some, the choice of markets and channels is clear, whilst for others it is challenging to determine where and how to focus resources and budgets.

Utilising data compiled in the Webcertain search and social report 2021, this webinar will explore the digital landscape of countries around the world, highlighting opportunities for businesses to harness trends, get a head start in developing markets and engage with local customers.

This webinar will also cover which factors to consider when choosing target markets and how to launch an online presence in new territories.

What will you learn?

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The current digital landscape around the world

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The opportunities in key global markets

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How to identify the right opportunities

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How to get started in new and existing markets

Who should attend?

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Digital Marketing Managers

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Heads of Marketing / CMOs

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International Marketing Managers

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Business Development Managers


Kirstie Hoskin

Events Manager – Webcertain

Kirstie is the Events Manager at Webcertain. With over ten years of experience in the industry, and a passion for curating and delivering outstanding events, she is responsible for the delivery of the International Search Summit and International Social Summit. These international conferences run across Europe and the US, and are dedicated entirely to international search marketing topics and challenges. Kirstie is a highly creative individual who is always striving to exceed expectations and help attendees leave Webcertain events with the answers they need to drive online global performance. She is now based back in the UK, after working in a variety of countries across the globe.


César Gonçalves

Business Solutions Team Leader – Webcertain

César is the Business Solutions Team Leader at Webcertain, specialising in social media. Experienced in working with clients from across the globe, his goal is to provide holistic multi-channel digital strategies, tailored to each client and each target market. With a strong and multidisciplinary background, César holds a BA in International Relations and an MA in Marketing. He is always keen to learn more about new trends in international digital marketing and how they might impact the industries his clients operate in, so he can help them stay ahead of the curve. Originally from Portugal, César now lives in the UK.

David Sánchez González

Senior Account Manager - Webcertain

David is a Senior Account Manager at Webcertain. He graduated in Business, Management and Administration back in 2011 and also holds a Master’s degree in International Marketing. He has broad experience in marketing, key account management, sales and customer service. He has successfully managed all types of marketing projects for clients across a wide variety of verticals. He is passionate about integrated marketing communications, digital transformation and content marketing. So far, he has lived in 11 different cities within Europe, and counting!

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