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This live, interactive webinar will feature two brilliant speakers who recently gave these same presentations at our in-person International Search Summit event in Barcelona. If you missed the opportunity to hear the talks at the event, now is your chance! With a live Q&A session with the speakers, plus interactive virtual networking with the speakers and other attendees afterwards, you can experience all this from the comfort of your own home or office desk.

The two talks given in this live webinar will be:

“How to rank for more keywords using semantic terms and advanced interlinking” by Kyle Roof

In this talk, Kyle Roof from High Voltage SEO will show you how to create pages that will rank for more keywords using semantic terms – no special tools or deep NLP knowledge needed. Additionally, Kyle will discuss how to support those pages through content that will increase the traffic to your website whilst decreasing the negative impact and volatility of Google updates.

“Supercharging keyword research via search intent classification in Google Data Studio” by Lazarina Stoy

In this talk, you will learn more about search intent and how to incorporate it in the keyword research process via a simple plug-and-play Google Data Studio dashboard. Lazarina Stoy from Skale will show you how search intent is represented via queries and keywords in different industries and how you can adapt your strategy accordingly, depending on the industry you are in. She will also share how to classify intent for keywords in international campaigns and for different languages. Her approach using Google Data Studio enables shareability and interactivity, which allows collaboration between growth strategists and writers in the process of content creation or optimisation.


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Live Q&A session

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Panel discussion

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Interactive virtual networking

Who should attend:

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Digital Marketing Managers

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Heads of Marketing / CMOs

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International Marketing Managers

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Operations Managers and Directors


Kirstie Cartledge

Events Manager – Webcertain

Kirstie is the Events Manager at Webcertain. With over ten years of experience in the industry, and a passion for curating and delivering outstanding events, she is responsible for the delivery of the International Search Summit and International Social Summit. These international conferences run across Europe and the US, and are dedicated entirely to international search marketing topics and challenges. Kirstie is a highly creative individual who is always striving to exceed expectations and help attendees leave Webcertain events with the answers they need to drive online global performance. She is now based back in the UK, after working in a variety of countries across the globe.


Kyle Roof

Kyle Roof

Co-founder and SEO Instructor – Internet Marketing Gold

Kyle is responsible for the development and implementation of all SEO techniques used by the SEO agency High Voltage SEO and the SEO tool PageOptimizer Pro. Kyle is also the Co-founder of Internet Marketing Gold, a global community of 3,000+ SEO professionals who test and prove cutting-edge SEO techniques. Kyle is also the Co-host of SEO Fight Club, a weekly YouTube show that covers a multitude of SEO topics. Kyle’s SEO techniques and discoveries are followed by many SEO professionals and business leaders; he is a regular speaker on SEO and SEO testing at conferences throughout the world. Over the years, Kyle has developed and fine-tuned a method to test whether single variables are ranking factors in Google’s algorithm. This method was officially granted a patent in January 2020, validating Kyle’s techniques.

Kyle Roof

Lazarina Stoy

Technical SEO Analyst – Skale

Lazarina completed her studies in Scotland and Germany, combining Marketing with Computer Science. As a result, she developed a passion for data science, automation, and all things technical in the realm of digital marketing. By telling stories via data, she helps clients understand their organic presence better and optimise performance.

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