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Migrating a website is a very complex and critical project. There is lots to take into account and there can be huge implications on traffic and revenue if it is not done well.

It is a project that requires the input and support of many teams and stakeholders. Strong collaboration and shared purpose ensure that business goals are met and digital performance does not suffer.

This webinar will bring together SEO Specialist Sanja Markovic and Head of Brand for Portakabin Evelyn Hodgson to share their perspectives of managing and delivering a successful international website migration.

Evelyn led the migration of nine country websites into one .com website, so can share practical advice on how marketing leads can work with the SEO team and the wider business to hit project goals, stay on time and on budget and maintain global online performance.

Sanja has seven years of SEO experience and has delivered successful website migrations for clients across a range of industries and markets. She will be sharing the essential steps to take to mitigate the risk to traffic and sales, and how project leads can work with SEOs to ensure a smooth and effective process.

Taking you through the three stages of migration – from pre, during and post – Sanja and Evelyn’s combined expertise will give you the knowledge and frameworks you need to feel confident in delivering a successful website migration.

Who should attend?

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Digital Marketing Managers

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Heads of Marketing / CMOs

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International Marketing Managers

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SEO Managers

Moderator:

Gemma Houghton

Gemma Houghton

Director of Marketing – Webcertain

Gemma has worked in international search marketing for over 14 years and is Director of Marketing at Webcertain, overseeing all marketing activities for the Group. She also organises and programmes Webcertain’s International Search Summit, a search marketing conference focusing on international and multilingual online marketing which runs across Europe and the US. Gemma holds a Professional Diploma in Marketing from the Chartered Institute of Marketing, a Diploma in Management and Leadership from the Chartered Management Institute, and a BA joint honours degree in French and German.

Presenters:

Evelyn Hodgson

Evelyn Hodgson

Head of Brand – Portakabin

Evelyn is passionate about building brands and growing businesses. During her 30-year career, she has lived and worked internationally, successfully marketing brand leaders to the Middle East, the US, Canada, the UK and Europe. Evelyn has upgraded and transformed the Portakabin websites, not once but three times – for which she received the Chairman’s Award for Outstanding Business Performance due to a phenomenal increase in website leads. In 2021, after the latest relaunch, Portakabin won The Best Corporate Website category at the Strategic Comms awards.

Sanja Markovic

Sanja Markovic

SEO Specialist & Assistant Manager – Webcertain

Sanja is an SEO Specialist & Assistant Manager at Webcertain and has worked in SEO since 2015. She conducts SEO audits and creates SEO strategies, always having in mind the most innovative and most effective solutions. She is passionate about creating content strategies and new methodologies for content optimisation. Sanja speaks Serbian, English and Spanish, and is familiar with the basics of Chinese. Originally from Serbia, Sanja now lives in Spain.

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