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Imagine this: You are doing really great with your local market organic efforts. Everything is in place, your goals are set, and you know exactly how to plan your yearly SEO KPIs.

But suddenly, the CEO wants to scale to new markets, ones that you do not know at all, or cannot even read their local content.

How do you implement a proper international content strategy? What tools do you need to use? What teams or resources can help you?

In this special webinar with guest speaker Liraz Postan, we will discuss practical tips for how to create a winning content strategy for international SEO.

What will you learn?

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An introduction to international content strategy

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The difference between translation and localisation

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How to put a winning localisation strategy in place

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How to use internal resources to help you succeed

Who should attend?

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Digital Marketing Managers

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Heads of Marketing / CMOs

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International Marketing Managers

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Business Development Managers


Kirstie Hoskin

Events Manager – Webcertain

Kirstie is the Events Manager at Webcertain. With over ten years of experience in the industry, and a passion for curating and delivering outstanding events, she is responsible for the delivery of the International Search Summit and International Social Summit. These international conferences run across Europe and the US, and are dedicated entirely to international search marketing topics and challenges. Kirstie is a highly creative individual who is always striving to exceed expectations and help attendees leave Webcertain events with the answers they need to drive online global performance. She is now based back in the UK, after working in a variety of countries across the globe.


Liraz Postan

Founder and CEO – LP Marketing Services Inc.

Liraz is the founder and CEO of LP Marketing Services Inc. She has been an international B2B SEO and content expert for more than 12 years and often speaks at events such as Brighton SEO, SEMrush and more.

Sanja Markovic

SEO Specialist – Webcertain

Sanja is an SEO Specialist at Webcertain and has worked in SEO for over five years. She works on SEO audits, guides and reports, always having in mind the most innovative and most effective solutions. At the moment, she is particularly interested in on-SERP optimisation and zero-click results. Sanja speaks Serbian, English and Spanish, and has recently started studying Chinese. Originally from Serbia, Sanja now lives in Spain.

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