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The higher education industry has faced a lot of changes recently. However, the rapid shift to virtual learning makes education providers’ online presence more important than ever!

Whilst face-to-face interaction is important for student recruitment, online strategies are becoming more and more successful. This is particularly the case for education providers who are looking to increase their number of international students.

This webinar will focus on selecting advertising channels in the higher education industry. It will help you determine which search and social marketing tactics will be the most effective for your student recruitment efforts, both in local and international markets.

What will you learn?

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An overview of international student recruitment for the higher education sector

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Key differences between domestic and international advertising

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How to approach international social media advertising in the education sector

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When and how to use paid media to reach prospective international students

Who should attend?

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Digital Marketing Managers

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Heads of Marketing / CMOs

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Procurement Managers

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Paid Media Managers

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Country Managers

Moderator:

Neilkriss Middlebrough

Business Solutions Executive - Webcertain

Neilkriss is a Business Solutions Executive at Webcertain, specialising in translation. He has years of experience in business process outsourcing and consulting, working with clients in the manufacturing, engineering, technology, finance and legal space. Neilkriss is originally from the Philippines and holds a BA in Mass Communications. Now based in the UK, he balances a full-time career in digital marketing and translation, offering his clients bespoke and target market focused solutions, alongside pursuing his interests in creative entrepreneurship.

Presenters:

César Gonçlaves

Business Solutions Executive – Webcertain

César is a Business Solutions Executive at Webcertain. Experienced in working with clients from across the globe, his goal is to provide holistic multi-channel digital strategies, tailored to each client and each target market. With a strong and multidisciplinary background, César holds a BA in International Relations and an MA in Marketing. He is always keen to learn more about new trends in international digital marketing and how they might impact the industries his clients operate in, so he can help them stay ahead of the curve. Originally from Portugal, César now lives in the UK.

Daiana Damacus

General Manager of Social Media And Influencer Marketing – Webcertain

Daiana’s degree in journalism gave her the writing, research and analytics skills she needs to conduct market research, create social media campaigns and generate performance reports. Daiana has worked in all four languages she speaks, with companies from across the world. She loves putting creativity into social campaigns and has experience with Facebook, LinkedIn, Twitter, Pinterest, Instagram, Naver, Kakao, VK and YouTube. She is also interested in the progress of social media on a global scale and is constantly learning about international social networks. Originally from Romania, Daiana now lives in the UK.

Anlieka Marconi

Social Media and Influencer Marketing Specialist – Webcertain

A storyteller at heart, Anlieka has a degree in film making and joined the Webcertain team in 2018 to explore new ways of storytelling through social media. Working closely with the General Manager of Social Media And Influencer Marketing, she helps clients create both organic and paid campaigns on various international social media platforms. She also conducts research into different international online markets and enjoys writing creative and engaging copies for brands and companies to help them tell their stories. Anlieka was born in the Netherlands, to Indonesian parents and has lived in the UK since 2015.

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