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2020 was a challenging and disruptive year for the education sector. The global health crisis pushed universities to turn to an almost purely online strategy for student marketing, recruitment and enrolment.

This webinar will look at the pivotal shift to online enrolment, provide tips on how to adapt to an online enrolment cycle, as well as list the best online platforms for higher education institutions.

Whether you are just starting to focus on boosting your international student body, or simply want to improve your existing efforts, this webinar is a must for any educational institution wanting to attract more international students.

What will you learn?

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The pivotal shift to online student marketing, recruitment and enrolment

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Why it is important for educational institutions to have an online presence

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How to adapt to an increasingly online student enrolment cycle

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The best platforms for international promotion and student marketing

Who should attend?

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Digital Marketing Managers

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Heads of Marketing / CMOs

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Country Managers

Moderator:

César Gonçalves

Business Solutions Team Leader – Webcertain

César is the Business Solutions Team Leader at Webcertain, specialising in social media. Experienced in working with clients from across the globe, his goal is to provide holistic multi-channel digital strategies, tailored to each client and each target market. With a strong and multidisciplinary background, César holds a BA in International Relations and an MA in Marketing. He is always keen to learn more about new trends in international digital marketing and how they might impact the industries his clients operate in, so he can help them stay ahead of the curve. Originally from Portugal, César now lives in the UK.

Presenters:

Neilkriss Middlebrough

Business Solutions Executive – Webcertain

Neilkriss is a Business Solutions Executive at Webcertain, specialising in translation. He has years of experience in business process outsourcing and consulting, working with clients in the manufacturing, engineering, technology, finance and legal space. Neilkriss is originally from the Philippines and holds a BA in Mass Communications. Now based in the UK, he balances a full-time career in digital marketing and translation, offering his clients bespoke and target market focused solutions, alongside pursuing his interests in creative entrepreneurship.

Guillaume Georges-Skelly

Account Manager – Webcertain

Guillaume is an Account Manager at Webcertain, with more than five years’ experience in digital marketing. He has an international Master’s degree in Marketing Management, from Strasbourg Business School. Responsible for managing web marketing projects for a diverse range of international B2B clients, his main specialities include customer relationship management, content marketing and paid search. He also has experience in crisis communication, WordPress and Google Analytics. Originally from France, Guillaume now lives in the UK.

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