The days of keyword stuffing are behind us and search engines now prioritise pages that best answer user queries, have authority on a topic and present information in an easy-to-follow, clear way.
Investing your time and resources in creating high-quality content that answers users’ needs is one of the most effective ways to increase visibility and traffic, and attract the right audience to your website.
This webinar will dig into the different aspects of on-page optimisation. Our specialists will share the all-important why behind the approach, and will present examples of successful projects which have resulted in increased international visibility and presence for global brands.
What will you learn?
The results international brands have achieved through on-page optimisation
Why this approach is so important in 2023
How to get started with an optimisation project
Top tips for driving results and boosting global rankings
Who should attend?
SEO Specialists
Content Marketers
Digital Marketers
Strategists
Moderator:
Gemma Houghton
Director of Marketing – Webcertain
Gemma has worked in international search marketing for over 14 years and is Director of Marketing at Webcertain, overseeing all marketing activities for the Group. She also organises and programmes Webcertain’s International Search Summit, a search marketing conference focusing on international and multilingual online marketing which runs across Europe and the US. Gemma holds a Professional Diploma in Marketing from the Chartered Institute of Marketing, a Diploma in Management and Leadership from the Chartered Management Institute, and a BA joint honours degree in French and German.
Presenters:
Sanja Markovic
Senior SEO Specialist & Assistant Manager – Webcertain
Sanja is a Senior SEO Specialist & Assistant Manager at Webcertain and has worked in SEO since 2015. She conducts SEO audits and creates SEO strategies, always having in mind the most innovative and most effective solutions. She is passionate about creating content strategies and new methodologies for content optimisation. Sanja speaks Serbian, English and Spanish, and is familiar with the basics of Chinese. Originally from Serbia, Sanja now lives in Spain.
Maja Morawska
Account Manager & Team Leader – Webcertain
Maja is an Account Manager & Team Leader at Webcertain who works predominantly with manufacturing and technology clients. She has over six years of marketing experience. She manages a variety of projects involving international content, from copywriting and translation, through localised SEO to multilingual website development. She studied digital marketing strategy as part of her CIM Professional Diploma in Marketing (Level 6). She was born in Poland and moved to the UK with her family in 2007.
Register for webinar
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