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This live, interactive webinar will feature two brilliant speakers who recently gave these same presentations at our in-person International Search Summit event in Barcelona. If you missed the opportunity to hear the talks at the event, now is your opportunity! With a live Q&A session with the speakers, plus interactive virtual networking with the speakers and other attendees afterwards, you can experience all this from the comfort of your own home or office desk.

The two talks given in this live webinar will be:

“Multilingual strategy case study: Differences, successes and failures between international and local markets” by Gemma Fontané

In this talk, Gemma Fontané, an SEO Consultant and Founder of, will explain how she developed the SEO (and general) strategy for two websites that sell the same product but are in different languages and focus on different countries. She will explain the differences, successes and failures of the two websites, as well as the new business opportunities that have been achieved through other channels (SEM and Etsy). From the study and validation of the idea through keywords, to the development and planning, as well as the first results, this is a real-world case study with fascinating insights.

“Good things come in small packages: How to create a success story with a limited budget” by Yagmur Simsek

Start-ups, small businesses and even sometimes global brands can have limited marketing budgets, but that does not mean they cannot still drive organic growth internationally. In this talk, Yagmur Simsek from Re:signal will share tips to support marketers tasked with bringing results on a small budget, including what to consider when developing an organic strategy, common SEO mistakes, and how to make the most of free resources and tools.


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Live Q&A session

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Panel discussion

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Interactive virtual networking

Who should attend:

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Digital Marketing Managers

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Heads of Marketing / CMOs

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International Marketing Managers

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SEO Managers


Kirstie Cartledge

Events Manager – Webcertain

Kirstie is the Events Manager at Webcertain. With over ten years of experience in the industry, and a passion for curating and delivering outstanding events, she is responsible for the delivery of the International Search Summit and International Social Summit. These international conferences run across Europe and the US, and are dedicated entirely to international search marketing topics and challenges. Kirstie is a highly creative individual who is always striving to exceed expectations and help attendees leave Webcertain events with the answers they need to drive online global performance. She is now based back in the UK, after working in a variety of countries across the globe.


Gemma Fontané

Gemma Fontané

SEO Consultant and Founder –

Gemma is a trilingual SEO and web analytics freelance consultant with experience working in agencies and communication departments, and with knowledge in SEM. She develops leadership strategies for B2B and B2C companies with the aim of helping them to generate business. She has knowledge and experience in technical SEO as well as content, international and local, and is the Founder of and

Yagmur Simsek

Yagmur Simsek

Senior SEO Analyst –Re:signal

Yagmur has been working in the digital marketing industry for six years, with experience in SEO and content strategies. She has had the chance to work with clients from various industries and has learnt about the startup ecosystem and startup growth. She is currently working as a Senior SEO Analyst at Re:signal, where she works with various international clients from different industries.

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