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Creating on-brand, localised content for each market is key to ensuring your global website and campaigns resonate with their target audience and achieve their goals.

Any company operating globally should be using style guides and glossaries to guarantee consistency across all communications, making it easier for your intended audience to engage with your message and connect with your brand.

In reality, many businesses skip these steps and miss out on the benefits they can bring.

This webinar will go deeper into the benefits and walk you through creating glossaries and style guides to achieve more efficient, better quality translations across all markets and media.

What will you learn?

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The importance and benefits of glossaries and clear style guidelines

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Tips for creating glossaries and style guides

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How to use terminology and glossaries effectively

Who should attend?

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Digital marketing managers

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Head of Marketing / CMO

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Translation and localisation managers


Neilkriss Middlebrough

Business Solutions Executive - Webcertain

Neilkriss is a Business Solutions Executive at Webcertain, specialising in Translation. He has years of experience in Business Process Outsourcing and Consulting, working with clients in the Manufacturing, Engineering, Technology, Finance and Legal space. Neilkriss is originally from the Philippines and holds a Bachelor of Arts degree in Mass Communications. Now based in the UK, he balances a full-time career in Digital Marketing and Translation, offering his clients bespoke and target market focused solutions, alongside pursuing his interests in creative entrepreneurship.

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