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Google is a major player in paid and organic search internationally. However, functionality on Google Ads is updated regularly, which can prove challenging for advertisers.

To make the most out of your paid search ad spend, it is crucial to understand these changes and leverage them to improve your campaign performance.

During this webinar, our paid search experts will discuss the most commonly asked questions by marketers, sharing tips, trends and opportunities to help you make the most out of your international paid search advertising on Google Ads.

What will you learn?

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The most common questions clients ask our PPC Specialists

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Challenges facing advertisers in the paid search space

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Tactics you should incorporate into your strategy

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Opportunities which can help boost your PPC performance globally

Who should attend?

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Digital Marketing Managers

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Heads of Marketing / CMOs

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International Marketing Managers

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PPC Managers

Moderator:

Gemma Houghton

Gemma Houghton

Director of Marketing – Webcertain

Gemma has worked in international search marketing for over 14 years and is Director of Marketing at Webcertain, overseeing all marketing activities for the Group. She also organises and programmes Webcertain’s International Search Summit, a search marketing conference focusing on international and multilingual online marketing which runs across Europe and the US. Gemma holds a Professional Diploma in Marketing from the Chartered Institute of Marketing, a Diploma in Management and Leadership from the Chartered Management Institute, and a BA joint honours degree in French and German.

Presenters:

Feras Qasas Martin

Feras Qasas Martin

Growth Performance Manager – Webcertain

Feras is a Growth Performance Manager at Webcertain. He has over 15 years of experience in marketing and technology. He has worked for telecoms and marketing companies including Vodafone, Telefonica (O2) and Croud, as well as charities such as Save the Children and Plan International. He has worked as a Sales Manager, QA Engineer, PPC Manager and Business Strategy Analyst. Originally from Spain, Feras now lives in Wales.

Danielle Woods

Danielle Woods

Account Manager – Webcertain

Danielle is an Account Manager at Webcertain, where she manages a wide range of digital marketing activities for her clients. She has an excellent understanding of PPC, social media, SEO and translation, which allows her to provide high-quality guidance and support. Danielle has always had a keen interest in language and culture. In 2017, she graduated from the University of Edinburgh with an MA Spanish degree (minors in German and Danish). During her degree programme, she spent a year living in Spain and is keenly aware of how cultural differences are a key consideration for effective marketing. Since graduation, Danielle has worked in marketing across varied industries from technology and construction, to education, beauty and travel.

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