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Working with partners and customers in key APAC markets requires quite a different approach to those in other regions.

Our team will dive into their extensive experience working with brands from China, Japan and South Korea, to help you navigate some important cultural differences most brands from Europe and the Americas are not aware of.

The session will feature anecdotes and lessons from their professional backgrounds, as well as official research into the subject.

This webinar is ideal for any B2B marketer tasked with growing sales, revenues and/or partnerships in these markets.

What will you learn?

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Communication styles (both spoken and written)

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Marketing restrictions/regulations

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Meeting etiquette (face-to-face meetings versus online meetings)

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Business attitudes

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Presentation methods

Who should attend?

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Digital Marketing Managers

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Heads of Marketing/CMOs

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International Marketing Managers

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B2B Marketers


Gemma Houghton

Gemma Houghton

Director of Marketing – Webcertain

Gemma has worked in international search marketing for over 15 years and is Director of Marketing at Webcertain, overseeing all marketing activities for the Group. She also organises and programmes Webcertain’s International Search Summit and International Social Summit, Barcelona-based conferences focusing on international and multilingual digital marketing. Gemma holds a Professional Diploma in Marketing from the Chartered Institute of Marketing, a Diploma in Management and Leadership from the Chartered Management Institute, and a BA joint honours degree in French and German.


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Daiana Damacus

Global Manager of Audience Marketing – Webcertain

Daiana has spent the last seven years working with social media marketing, influencer marketing, online research and content marketing. This has made her realise the importance of knowing your target audience for all areas of digital marketing. Daiana has worked in all four languages she speaks, with companies from across the world. She loves putting creativity into social and content campaigns, but believes that relevancy has more weight than trends when it comes to successful campaigns. Originally from Romania, Daiana now lives in the UK.

Jungmin Park pic

Jungmin Park

Digital Marketing Specialist – Webcertain

Jungmin is a proactive Digital Marketing Specialist at Webcertain. She is skilled and experienced in international and multilingual SEM, performance analysis, training and project management. She has an excellent attention to detail, and with a love for languages, she is bilingual in English and Korean, and is currently learning Chinese, Spanish and Portuguese. Originally from South Korea, Jungmin now lives in Portugal.

Sivan Hu pic

Sivan Hu

Social Media and Influencer Marketing Executive – Webcertain

Sivan is a Social Media and Influencer Marketing Executive at Webcertain. She holds a degree in Product Design and early on realised her particular interest in market research. As a result, she pursued a career in audience marketing, helping clients develop customised social media strategies and campaigns to win customers’ recognition on social platforms, using her exceptional research and analysis skills. Originally from Shanghai, China, Sivan now lives in the UK, and her cross-cultural background has taught her to appreciate the value of individuality. She firmly believes that understanding the target audience’s needs is the key to creating personalised and emotional content that truly resonates with customers.

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