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This live, interactive webinar will feature two brilliant speakers who recently gave these same presentations at our in-person International Search Summit event in Barcelona. If you missed the opportunity to hear the talks at the event, now is your opportunity! With a live Q&A session with the speakers, plus interactive virtual networking with the speakers and other attendees afterwards, you can experience all this from the comfort of your own home or office desk.

The two talks given in this live webinar will be:

“Questions for search success: Why, who and how?” by Stefanie del Moral

In this talk, Stefanie del Moral from Signify will address the importance of setting a clear objective for your search strategy and how to properly cluster your audiences, as well as to test the user journey before the beginning of a campaign.

“How to implement effective multichannel marketing for international campaigns” by Zanna Spink

Consuming content from multiple sources has become so natural nowadays, that we no longer even notice how our attention jumps from one channel to another. This merry dance across various platforms gets even more complex when performed on an international scale, as specific aspects may differ significantly in each region – from which platforms customers use, to which formats they prefer to consume content in. In this talk, Zanna Spink from Webcertain will share her learnings and insights from working with B2B brands operating globally. She will look at how to leverage “big rock” content for multichannel campaigns run across different regions and how to use a range of tactics and platforms to drive more sales from global markets.


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Live Q&A session

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Panel discussion

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Interactive virtual networking

Who should attend:

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Digital Marketing Managers

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Heads of Marketing / CMOs

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International Marketing Managers

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Operations Managers and Directors


Kirstie Cartledge

Events Manager – Webcertain

Kirstie is the Events Manager at Webcertain. With over ten years of experience in the industry, and a passion for curating and delivering outstanding events, she is responsible for the delivery of the International Search Summit and International Social Summit. These international conferences run across Europe and the US, and are dedicated entirely to international search marketing topics and challenges. Kirstie is a highly creative individual who is always striving to exceed expectations and help attendees leave Webcertain events with the answers they need to drive online global performance. She is now based back in the UK, after working in a variety of countries across the globe.


Stefanie del Moral

Stefanie del Moral

Global Digital Marketing Specialist – Signify

Stefanie is a digital marketing strategist with more than seven years of experience. She has had the opportunity to work for the automotive industry, as well as the FMCG industry. She worked for four years in the Volkswagen Group in two different roles, with the main objective of these roles being to push the digitalisation across the after-sales business. Now, she embraces a new challenge as a Digital Marketing Specialist for Signify (formerly known as Philips lighting) in Madrid.

Zanna Spink

Zanna Spink

Account Manager and Team Leader – Webcertain

Zanna has been working in the digital marketing field since gaining a university degree in Computer Science and Engineering. She is a real people person, and her career in client services successfully marries her personality to her knowledge. With more than 15 years’ experience in marketing in B2B and B2C with companies operating worldwide, Zanna enjoys keeping up-to-date with the latest trends and best practices, developing the digital marketing strategies contributing to her clients’ success together with them, and coordinating projects to make their fulfilment possible. Zanna is originally from Latvia, and now lives in the UK.

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