Most important of the Slavic languages, Russia is spoken throughout the huge expanse of what is today Russia - as well as in many former Soviet Union countries.
Around 150 million people speak the Russian language - most living in Russia - but many are distributed throughout the states of eastern Europe. There are also many speakers in Israel and the US.
There are many issues for the search marketer in the Russian language - as well as the search engines themselves. The 33 characters of the Cyrillic alphabet seem complex - but aren't - but the cases and aspects of Russian are potentially very difficult to deal with. Russian verbs, for instance, have two paired forms with each representing one of the aspects - namely perfective and imperfective. This can mean that two verbs meaning largely the same thing actually look quite different.
Overtaking Germany as Europe's largest internet market by user count in 2012, online Russia has marched on relentlessly ever since. The country recently crossed the 50% internet penetration mark and continued rapid growth is forecast for years to come. Russian giant Yandex is the most popular search engine, with over 60% of the market share. Google Russia has only 27% market share and alternative Russian search engine Mail.ru takes up much of the remaining market share.
Improve your presence in Russian search engines with Webcertain's Russian search marketing services. Reach your audience in Russian through multilingual SEO, multilingual PPC and Russian online PR. With Russian native speakers and local cultural knowledge of Russia, Webcertain will give your online campaigns the boost they need to achieve success in the Russian market.