Yandex Compliant Ad Text Conversion


Yandex is Russia's most popular search engine and should be used if you are considering running a search campaign in the region. We will review and amend your existing Russian PPC ads to ensure they are Yandex-compliant, providing the converted ads and the English translation for any amendments.

Here’s when Yandex Compliant Ad Text Conversion can help!

  • 1

    If you have an existing PPC Russian campaign and would like to convert the ads for use on Yandex.

  • 2

    When you want to improve your online advertising campaign in Russia

  • 3

    When targeting Russia is an important part of your marketing plan


Yandex is the most popular search engine in Russia, with about 60% of the market share compared to Google's share of 25%. Failing to use Yandex as part of your Russian paid search campaign will result in you missing out on a large proportion of the Russian internet traffic and potential customers.

This service will take your existing Russian PPC ads and adapt them for use on Yandex, taking into account any character limits, content restrictions etc. This will enable you to reach a wider Russian audience and consolidate your presence on the search engine.

You will receive a spreadsheet containing the ads converted into the correct format for use on Yandex. For ads which needed to be amended to comply with any guidelines, we would provide the back translation in English.

Quality process

The process begins with us taking a brief to clarify your objectives and we will also need your existing Russian ads. We recommend that you provide us with your target keywords in Russian, or order keyword research separately.

A native Russian PPC specialist, under the supervision of an account manager with expertise in paid search, will take your existing Russian ad texts and convert them to be compliant with Yandex. They will also ensure that the ads are relevant to your existing keywords and landing pages.

You will receive an Excel spreadsheet containing the ads converted into the Yandex format. If any ads had to be amended, we would offer the back translation in English.

Webcertain Group is passionate about generating business growth for its clients in any part of the world. A team of native speakers of all the world’s major languages works together to achieve client objectives - no one understands working with different cultures and the nuances of language in the globe’s search engines better than the Webcertain multilingual teams. Webcertain operates in 44 languages.

Benefits of working with Webcertain:

International specialist since 1997

Transparency and online portal management

No minimum contract period

No minimum order value

International know-how shared

Quick response times