Description

Yandex is Russia's most popular search engine and should be used if you are considering running a search campaign in the region. We will review and amend your existing Russian PPC ads to ensure they are Yandex-compliant, providing the converted ads and the English translation for any amendments.

Here’s when Yandex Compliant Ad Text Conversion can help!

If you have an existing PPC Russian campaign and would like to convert the ads for use on Yandex.

When you want to improve your online advertising campaign in Russia

When targeting Russia is an important part of your marketing plan

What our clients say

Flexible and innovative approaches to meet demanding goals

Webcertain has been a valued partner of Portakabin for over 20 years, providing the expertise required to help us grow our business in multiple European markets. With a wide-portfolio of websites and products, as well numerous internal stakeholders, we require flexible and innovative approaches to enable us to meet the demanding goals of each business unit. Webcertain understands our needs and our brand, and this enables the team to deliver cost-effective, adaptable solutions across SEO, PPC and website development which have played a vital role in our international growth and success.

Evelyn Hodgson

Head of Brand - Portakabin

Adapted for each market for maximum impact

We work with Webcertain to increase our brand awareness across key European markets and help us drive brand growth. Together, we have created campaigns utilising multiple channels and adapted for each target market to ensure maximum impact and relevancy to our audience. Webcertain has a great support team, who are easy to reach and very helpful in providing information. They understand our needs and provide a flexible approach that enables us to meet our goals

Hazel Goesaert

European Associate Marketing Manager - Business Machines - Fellowes

Technical and strategic expertise

Webcertain's understanding of language nuance and local culture ensures our messaging is relevant and compelling in each market we target, while staying true to our brand and highlighting our USPs. We rely on their technical and strategic expertise to develop both organic and paid search campaigns which will resonate with our audience and drive results across Europe. The team understands our goals and is proactive in making recommendations for improvements and suggesting opportunities. We are very happy with the results and would recommend Webcertain as an ideal partner for any brand with a global reach.

Surpreet Bahl

Digital Marketing Manager - Esko

For international support, look no further than Webcertain

There are many challenges when running international campaigns and Webcertain has provided invaluable support to us when targeting countries as diverse as China, Japan and Russia, where both cultural and linguistic knowledge are paramount for success. This knowledge, combined with skills and expertise across all digital channels, enabled us to build tailored and targeted campaigns to inform and attract students from around the globe. If you're looking for SEO, SEM or translation support in multiple languages and countries, look no further than Webcertain.

Tim Jordan

VP Marketing Berlitz and ELS

Overview

Yandex is the most popular search engine in Russia, with about 60% of the market share compared to Google's share of 25%. Failing to use Yandex as part of your Russian paid search campaign will result in you missing out on a large proportion of the Russian internet traffic and potential customers.

This service will take your existing Russian PPC ads and adapt them for use on Yandex, taking into account any character limits, content restrictions etc. This will enable you to reach a wider Russian audience and consolidate your presence on the search engine.

You will receive a spreadsheet containing the ads converted into the correct format for use on Yandex. For ads which needed to be amended to comply with any guidelines, we would provide the back translation in English.

Quality process

The process begins with us taking a brief to clarify your objectives and we will also need your existing Russian ads. We recommend that you provide us with your target keywords in Russian, or order keyword research separately.

A native Russian PPC specialist, under the supervision of an account manager with expertise in paid search, will take your existing Russian ad texts and convert them to be compliant with Yandex. They will also ensure that the ads are relevant to your existing keywords and landing pages.

You will receive an Excel spreadsheet containing the ads converted into the Yandex format. If any ads had to be amended, we would offer the back translation in English.

Webcertain Group is passionate about generating business growth for its clients in any part of the world.

A team of native speakers of all the world’s major languages works together to achieve client objectives - no one understands working with different cultures and the nuances of language in the globe’s search engines better than the Webcertain multilingual teams. Webcertain operates in 44 languages.

Benefits of working with Webcertain:

International specialist since 1997

Transparency and online portal management

No minimum contract period

No minimum order value

International know-how shared

Quick response times

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