Baidu Baike Entry Creation


Baidu Baike is a Chinese online encyclopaedia with content created and edited by users and can be considered the Chinese equivalent of Wikipedia. Having a Baidu Baike entry for your company will greatly enhance your online exposure and brand awareness in the rapidly developing region. We will translate and optimise content about your company to create a dedicated Baidu Baike page for your company.

Here’s when Baidu Baike Entry Creation can help!

  • 1

    When you are looking to set foot in the Chinese digital market

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    When you want to generate awareness and exposure for your brand


Baidu Baike is the encyclopaedia of Baidu – the most popular search engine in China. The closest alternative to Baidu Baike in the Western internet space is Wikipedia. Like Wikipedia, Baidu Baike works on the basis of crowdsourced content creation and reviewing – everyone can upload content and take part in editing of their own content or that of someone else. Aside from general knowledge, concepts and scientific facts, Baidu Baike also has content about brands and companies.

Having an entry for your company on Baidu Baike would allow you to establish a solid presence in China and will also enhance your brand exposure across the Chinese web. This will be useful if you are thinking of entering the Chinese market or want to generate greater awareness of your brand in China.

We will create an entry about your company on Baidu Baike, where we will include your brand image, a description of your company and a link to your website along with the information about the nature of your business, your products and / or services, the history of your company etc. Creating an entry for Baidu Baike is a two-step process and entails the translation of the information about your company into Chinese and optimising the resulting content for target keywords.

Quality process

The process begins by completing a briefing questionnaire with your account manager to clarify your objectives. This briefing will be visible to all the team members involved with delivering the service and is the foundation for all our quality checks. We will also need to know key information about your company, such as your name and logo, a description, your website URL, your company history and details of your products and services.

This information will be given to a native specialist who will translate this content into Chinese. The translated content will then be proofread by another native speaker and optimised for the target keywords that best describe your company and the nature of your business. The optimisation process is supervised by a project coordinator.

Webcertain Group is passionate about generating business growth for its clients in any part of the world. A team of native speakers of all the world’s major languages works together to achieve client objectives - no one understands working with different cultures and the nuances of language in the globe’s search engines better than the Webcertain multilingual teams. Webcertain operates in 44 languages.

Benefits of working with Webcertain:

International specialist since 1997

Transparency and online portal management

No minimum contract period

No minimum order value

International know-how shared

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