Naver is the most popular search engine in South Korea, so is an essential channel for PPC activity in the country. Conducting detailed keyword research is an essential part of any PPC campaign, to ensure you are targeting the most relevant and popular keywords used by your target audience and help improve CTR, conversions and ROI. A native Korean PPC specialist will conduct keyword research in Korean, compiling these into a report along with the English back translations and further data such as the search volume. This report will be delivered to you in an Excel or PDF format.

This service can help...

When you plan to launch a Naver PPC campaign in Korean

When you are launching a new product / service in South Korea and want to incorporate it into your existing Naver PPC campaign

When you want to get an insight into search behaviour in the South Korean market

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What our clients say

Serious about penetrating international markets

Webcertain is one of the most transparent, honest and professional suppliers I have worked with in my ten years of marketing experience. They have a wide range of online marketing professionals who can help you strategise, execute and measure your international marketing efforts. If your company is serious about penetrating international markets with a sound search marketing strategy, I would highly recommend them.

Webcertain helped us increase our presence in South Korea

The Webcertain team has helped us increase our presence in South Korea, through their knowledge and expertise of working with Naver. They have been an absolute pleasure to work with, and we highly value their constant support, as well as their transparency.


Naver is the leading search engine in South Korea with over 70% of the market share. Whilst other key search players, Google (11%) and Daum (14%) represent additional opportunities, it's Naver that should be prioritised when targeting the country's some 40+ million internet users.

It is essential that keyword research is conducted from scratch by a Korean native when you are targeting the South Korean market. This is because keywords cannot simply be translated, but instead are the natural product of the country's unique culture and language. Researching keywords from scratch ensures that you take into account any Korean colloquialisms, dialects and slang terms used by your target audience. Understanding what keywords they search for will help you to structure your PPC campaign to reach relevant users and plan your budget effectively.

A native Korean PPC specialist will research and compile a list of relevant and quality Korean keywords that your target audience actually searches for on Naver, including a back translation into English. We will also research the search volume data of these keywords.

We will send you the Korean keyword list, including English translations and all relevant data.

How it works

The process begins by completing a briefing questionnaire with your account manager to clarify your Naver PPC ad objectives. This briefing will be visible to all the team members involved with delivering the service and is the foundation for all our quality checks.

A native Korean PPC specialist will conduct thorough research into relevant Korean keywords that your target audience are searching for on Naver and will compile these (and an English back translation) into a list. They will also conduct research into the search volume of these keywords.

This research will be delivered to you in an Excel or PDF format.

Webcertain Group is passionate about generating business growth for its clients in any part of the world.

A team of native speakers of all the world’s major languages works together to achieve client objectives - no one understands working with different cultures and the nuances of language in the globe’s search engines better than the Webcertain multilingual teams. Webcertain operates in 44 languages.

Benefits of working with Webcertain:

International specialist since 1997

Transparency and online portal management

No minimum contract period

No minimum order value

International know-how shared

Quick response times