Locating the divisions of global sites into the correct geo-targets or countries can be a challenge, even for Google. The process becomes particularly tough when dealing with multiple versions of the same language such as British English vs. American English, as quality measures brought in through tools such as "Panda" â€“ Google's duplicate content filter â€“ can incorrectly think these duplicate pages are evidence of black-hat SEO tactics and therefore penalise your website.
Since 2010, Google has offered a tagging approach called "Hreflang" that offers a good solution to the problem. Hreflang tags tell the search engine the language of a webpage, including language variations such as British English (en-GB) vs. American English (en-US). This avoids them classifying the pages as duplicate content and therefore stops them penalising your website. It also helps them understand your intended target country, enabling them to rank the correct web page in the correct region.
We will review your site map and check your performance in all of the countries in your network, providing recommendations on how and where you can make changes, such as adding Hreflang tags, to optimise your website and improve your geo-targeting.
Flexible and innovative approaches to meet demanding goals
Webcertain has been a valued partner of Portakabin for over 20 years, providing the expertise required to help us grow our business in multiple European markets. With a wide-portfolio of websites and products, as well numerous internal stakeholders, we require flexible and innovative approaches to enable us to meet the demanding goals of each business unit. Webcertain understands our needs and our brand, and this enables the team to deliver cost-effective, adaptable solutions across SEO, PPC and website development which have played a vital role in our international growth and success.
Head of Brand - Portakabin
Adapted for each market for maximum impact
We work with Webcertain to increase our brand awareness across key European markets and help us drive brand growth. Together, we have created campaigns utilising multiple channels and adapted for each target market to ensure maximum impact and relevancy to our audience. Webcertain has a great support team, who are easy to reach and very helpful in providing information. They understand our needs and provide a flexible approach that enables us to meet our goals
European Associate Marketing Manager - Business Machines - Fellowes
Technical and strategic expertise
Webcertain's understanding of language nuance and local culture ensures our messaging is relevant and compelling in each market we target, while staying true to our brand and highlighting our USPs. We rely on their technical and strategic expertise to develop both organic and paid search campaigns which will resonate with our audience and drive results across Europe. The team understands our goals and is proactive in making recommendations for improvements and suggesting opportunities. We are very happy with the results and would recommend Webcertain as an ideal partner for any brand with a global reach.
Digital Marketing Manager - Esko
For international support, look no further than Webcertain
There are many challenges when running international campaigns and Webcertain has provided invaluable support to us when targeting countries as diverse as China, Japan and Russia, where both cultural and linguistic knowledge are paramount for success. This knowledge, combined with skills and expertise across all digital channels, enabled us to build tailored and targeted campaigns to inform and attract students from around the globe. If you're looking for SEO, SEM or translation support in multiple languages and countries, look no further than Webcertain.
VP Marketing Berlitz and ELS