If your website is available in different languages it is essential that the correct version displays in each geo-target. Our geo-targeting strategy team will review your sitemap and website performance in each of your target countries, providing recommendations on how you can make changes, such as adding Hreflang tags, to improve your geo-targeting performance. These recommendations will be delivered to you in an Excel or PowerPoint format, and a member of our team will also explain the recommendations made.

This service can help...

When you are having difficulty using Hreflang tags or geo-targeting

When the incorrect URLs are appearing in some countries

When you have multiple copies of the same language

When you are using machine translation to create multiple copies of your site

When you are forced to use dot coms and not local domains

When your rankings are poor internationally - but not at home

Success story: How we implemented hreflang to improve local rankings on Google

What our clients say

Flexible and innovative approaches to meet demanding goals

Webcertain has been a valued partner of Portakabin for over 20 years, providing the expertise required to help us grow our business in multiple European markets. With a wide-portfolio of websites and products, as well numerous internal stakeholders, we require flexible and innovative approaches to enable us to meet the demanding goals of each business unit. Webcertain understands our needs and our brand, and this enables the team to deliver cost-effective, adaptable solutions across SEO, PPC and website development which have played a vital role in our international growth and success.

Evelyn Hodgson

Head of Brand - Portakabin

Adapted for each market for maximum impact

We work with Webcertain to increase our brand awareness across key European markets and help us drive brand growth. Together, we have created campaigns utilising multiple channels and adapted for each target market to ensure maximum impact and relevancy to our audience. Webcertain has a great support team, who are easy to reach and very helpful in providing information. They understand our needs and provide a flexible approach that enables us to meet our goals

Hazel Goesaert

European Associate Marketing Manager - Business Machines - Fellowes

Technical and strategic expertise

Webcertain's understanding of language nuance and local culture ensures our messaging is relevant and compelling in each market we target, while staying true to our brand and highlighting our USPs. We rely on their technical and strategic expertise to develop both organic and paid search campaigns which will resonate with our audience and drive results across Europe. The team understands our goals and is proactive in making recommendations for improvements and suggesting opportunities. We are very happy with the results and would recommend Webcertain as an ideal partner for any brand with a global reach.

Surpreet Bahl

Digital Marketing Manager - Esko

For international support, look no further than Webcertain

There are many challenges when running international campaigns and Webcertain has provided invaluable support to us when targeting countries as diverse as China, Japan and Russia, where both cultural and linguistic knowledge are paramount for success. This knowledge, combined with skills and expertise across all digital channels, enabled us to build tailored and targeted campaigns to inform and attract students from around the globe. If you're looking for SEO, SEM or translation support in multiple languages and countries, look no further than Webcertain.

Tim Jordan

VP Marketing Berlitz and ELS


Locating the divisions of global sites into the correct geo-targets or countries can be a challenge, even for Google. The process becomes particularly tough when dealing with multiple versions of the same language such as British English vs. American English, as quality measures brought in through tools such as "Panda" – Google's duplicate content filter – can incorrectly think these duplicate pages are evidence of black-hat SEO tactics and therefore penalise your website.

Since 2010, Google has offered a tagging approach called "Hreflang" that offers a good solution to the problem. Hreflang tags tell the search engine the language of a webpage, including language variations such as British English (en-GB) vs. American English (en-US). This avoids them classifying the pages as duplicate content and therefore stops them penalising your website. It also helps them understand your intended target country, enabling them to rank the correct web page in the correct region.

We will review your site map and check your performance in all of the countries in your network, providing recommendations on how and where you can make changes, such as adding Hreflang tags, to optimise your website and improve your geo-targeting.

How it works

The process begins by completing a briefing questionnaire to clarify your objectives. This briefing will be visible to all the team members involved with delivering the research and is the foundation for all our quality checks.

Our geo-targeting strategy team will review your site looking at all the countries in your network and their performance. They will also examine your sitemaps to see if they have the correct structures and offer suggestions for improvements.

You will receive a report in Excel or PowerPoint format, together with example code, of how to implement changes, such as Hreflang tags, to your sitemap to improve performance. A member of our team will also talk you through these recommendations.

Webcertain Group is passionate about generating business growth for its clients in any part of the world.

A team of native speakers of all the world’s major languages works together to achieve client objectives - no one understands working with different cultures and the nuances of language in the globe’s search engines better than the Webcertain multilingual teams. Webcertain operates in 44 languages.

Benefits of working with Webcertain:

International specialist since 1997

Transparency and online portal management

No minimum contract period

No minimum order value

International know-how shared

Quick response times