If your website is available in different languages it is essential that the correct version displays in each geo-target. Our geo-targeting strategy team will review your sitemap and website performance in each of your target countries, providing recommendations on how you can make changes, such as adding Hreflang tags, to improve your geo-targeting performance. These recommendations will be delivered to you in an Excel or PowerPoint format, and a member of our team will also explain the recommendations made.Learn More
When you are having difficulty using Hreflang tags or geo-targeting
When the incorrect URLs are appearing in some countries
When you have multiple copies of the same language
When you are using machine translation to create multiple copies of your site
When you are forced to use dot coms and not local domains
When your rankings are poor internationally - but not at home
Locating the divisions of global sites into the correct geo-targets or countries can be a challenge, even for Google. The process becomes particularly tough when dealing with multiple versions of the same language such as British English vs. American English, as quality measures brought in through tools such as "Panda" – Google's duplicate content filter – can incorrectly think these duplicate pages are evidence of black-hat SEO tactics and therefore penalise your website.
Since 2010, Google has offered a tagging approach called "Hreflang" that offers a good solution to the problem. Hreflang tags tell the search engine the language of a webpage, including language variations such as British English (en-GB) vs. American English (en-US). This avoids them classifying the pages as duplicate content and therefore stops them penalising your website. It also helps them understand your intended target country, enabling them to rank the correct web page in the correct region.
We will review your site map and check your performance in all of the countries in your network, providing recommendations on how and where you can make changes, such as adding Hreflang tags, to optimise your website and improve your geo-targeting.
The process begins by completing a briefing questionnaire to clarify your objectives. This briefing will be visible to all the team members involved with delivering the research and is the foundation for all our quality checks.
Our geo-targeting strategy team will review your site looking at all the countries in your network and their performance. They will also examine your sitemaps to see if they have the correct structures and offer suggestions for improvements.
You will receive a report in Excel or PowerPoint format, together with example code, of how to implement changes, such as Hreflang tags, to your sitemap to improve performance. A member of our team will also talk you through these recommendations.
Webcertain Group is passionate about generating business growth for its clients in any part of the world. A team of native speakers of all the world’s major languages works together to achieve client objectives - no one understands working with different cultures and the nuances of language in the globe’s search engines better than the Webcertain multilingual teams. Webcertain operates in 44 languages.