In order for your website to be visible to your target audience, it must contain plenty of appropriate keywords in your target language so that it ranks highly in the search results. Keyword expansion – using your existing seed words to identify new keywords to add to your campaign – will identify new terms which are relevant to your audience and will support your SEO efforts. We will use your list of seed words to research and identify up to 10 new keywords per seed word, listing these in a report along with their back translation and search volume data.

Here’s when SEO Keyword Expansion can help!

When you want to re-optimise your SEO campaign

When you want to check that the keywords you are currently using are the best opportunities

When you want control over the research process

What our clients say

Flexible and innovative approaches to meet demanding goals

Webcertain has been a valued partner of Portakabin for over 20 years, providing the expertise required to help us grow our business in multiple European markets. With a wide-portfolio of websites and products, as well numerous internal stakeholders, we require flexible and innovative approaches to enable us to meet the demanding goals of each business unit. Webcertain understands our needs and our brand, and this enables the team to deliver cost-effective, adaptable solutions across SEO, PPC and website development which have played a vital role in our international growth and success.

Evelyn Hodgson

Head of Brand - Portakabin

Adapted for each market for maximum impact

We work with Webcertain to increase our brand awareness across key European markets and help us drive brand growth. Together, we have created campaigns utilising multiple channels and adapted for each target market to ensure maximum impact and relevancy to our audience. Webcertain has a great support team, who are easy to reach and very helpful in providing information. They understand our needs and provide a flexible approach that enables us to meet our goals

Hazel Goesaert

European Associate Marketing Manager - Business Machines - Fellowes

Technical and strategic expertise

Webcertain's understanding of language nuance and local culture ensures our messaging is relevant and compelling in each market we target, while staying true to our brand and highlighting our USPs. We rely on their technical and strategic expertise to develop both organic and paid search campaigns which will resonate with our audience and drive results across Europe. The team understands our goals and is proactive in making recommendations for improvements and suggesting opportunities. We are very happy with the results and would recommend Webcertain as an ideal partner for any brand with a global reach.

Surpreet Bahl

Digital Marketing Manager - Esko

For international support, look no further than Webcertain

There are many challenges when running international campaigns and Webcertain has provided invaluable support to us when targeting countries as diverse as China, Japan and Russia, where both cultural and linguistic knowledge are paramount for success. This knowledge, combined with skills and expertise across all digital channels, enabled us to build tailored and targeted campaigns to inform and attract students from around the globe. If you're looking for SEO, SEM or translation support in multiple languages and countries, look no further than Webcertain.

Tim Jordan

VP Marketing Berlitz and ELS


When internet users surf the net and enter queries into search engines, they usually only look at the first page of search results. It is therefore imperative that your website appears high up on search engine results. To improve your visibility in the natural search results, you must use keywords that are popular in your target language and market as this will increase relevant traffic to your website.

Keyword expansion is the act of adding new keywords to your keyword list, in order to improve your search engine rankings for relevant terms and helping you to reach more potential customers.

An SEO specialist, who is a native speaker of the target language, will conduct keyword research around a list of seed words in order to find new keyword opportunities (up to 10 keywords per seed word). In addition to the list of keywords, we will also provide search volume data, and a back translation into English for each listed keyword if necessary.

You will receive a report containing the keywords, back translations and search volume data in an Excel or PDF format.

Quality process

The process begins by completing a briefing questionnaire with your project manager to clarify your SEO objectives. This briefing will be visible to all the team members involved with delivering the service and is the foundation for all our quality checks. We will ask you to provide us with a list of seed words that you would like us to expand upon.

A native speaker of your target language, under the supervision of your project manager, will take your seed word list and conduct keyword research to produce up to 10 related keywords that are popular in your target market per seed word. They will compile these keywords into a report, along with their back translations in English and their search volume data.

This report will be sent to you in an Excel or PDF format.

Webcertain Group is passionate about generating business growth for its clients in any part of the world.

A team of native speakers of all the world’s major languages works together to achieve client objectives - no one understands working with different cultures and the nuances of language in the globe’s search engines better than the Webcertain multilingual teams. Webcertain operates in 44 languages.

Benefits of working with Webcertain:

International specialist since 1997

Transparency and online portal management

No minimum contract period

No minimum order value

International know-how shared

Quick response times