Detailed keyword analysis is essential for data-driven decision-making

In order for your PPC campaign to be successful in your target country, it must contain plenty of appropriate keywords in your target language to capture the way local users are searching for your products or services. With this service, we will take a list of seed words from you and localise these into your target language, as well as providing PPC data for each keyword.

This service can help…

When you want to localise keywords from English into your target language.

When you want to understand how popular your localised keywords are in terms of search volume.

What our clients say

Flexible and innovative approaches to meet demanding goals

Webcertain has been a valued partner of Portakabin for over 20 years, providing the expertise required to help us grow our business in multiple European markets. With a wide-portfolio of websites and products, as well numerous internal stakeholders, we require flexible and innovative approaches to enable us to meet the demanding goals of each business unit. Webcertain understands our needs and our brand, and this enables the team to deliver cost-effective, adaptable solutions across SEO, PPC and website development which have played a vital role in our international growth and success.

Evelyn Hodgson

Head of Brand - Portakabin

Adapted for each market for maximum impact

We work with Webcertain to increase our brand awareness across key European markets and help us drive brand growth. Together, we have created campaigns utilising multiple channels and adapted for each target market to ensure maximum impact and relevancy to our audience. Webcertain has a great support team, who are easy to reach and very helpful in providing information. They understand our needs and provide a flexible approach that enables us to meet our goals

Hazel Goesaert

European Associate Marketing Manager - Business Machines - Fellowes

Technical and strategic expertise

Webcertain's understanding of language nuance and local culture ensures our messaging is relevant and compelling in each market we target, while staying true to our brand and highlighting our USPs. We rely on their technical and strategic expertise to develop both organic and paid search campaigns which will resonate with our audience and drive results across Europe. The team understands our goals and is proactive in making recommendations for improvements and suggesting opportunities. We are very happy with the results and would recommend Webcertain as an ideal partner for any brand with a global reach.

Surpreet Bahl

Digital Marketing Manager - Esko

For international support, look no further than Webcertain

There are many challenges when running international campaigns and Webcertain has provided invaluable support to us when targeting countries as diverse as China, Japan and Russia, where both cultural and linguistic knowledge are paramount for success. This knowledge, combined with skills and expertise across all digital channels, enabled us to build tailored and targeted campaigns to inform and attract students from around the globe. If you're looking for SEO, SEM or translation support in multiple languages and countries, look no further than Webcertain.

Tim Jordan

VP Marketing Berlitz and ELS

What does this service include?

When you are building a PPC campaign, it is important that you consider locally appropriate keywords to capture the way local users are searching for your products.

We will localise keywords from English into your target language, which involves providing equivalents of those keywords and modifying them to take into account the local culture.

We will also gather PPC data on the specified metrics for each identified keyword using advanced analytics tools and methodologies.

How it works

The process begins with you completing a briefing questionnaire to clarify your objectives. This briefing will be visible to all the team members involved with delivering the service and is the foundation for all our quality checks. We will ask you to provide us with a list of English seed words that you would like us to localise in your target language.

A native specialist, under the supervision of your Project Manager, will take your seed list and localise the keywords into your target language, ensuring that they reflect the local culture and are as close a match as possible to the English.

They will compile all these keywords into a report, along with their PPC data such as search volume, competition data and low/high cost-per-click bid data.

We will send you a report containing all the localised keywords with their relevant PPC data in an Excel or PDF format.

Webcertain Group is passionate about generating business growth for its clients in any part of the world.

A team of native speakers of all the world’s major languages works together to achieve client objectives - no one understands working with different cultures and the nuances of language in the globe’s search engines better than the Webcertain multilingual teams. Webcertain operates in 44 languages.

Benefits of working with Webcertain:

International specialist since 1997

Transparency and online portal management

No minimum contract period

No minimum order value

International know-how shared

Quick response times

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