What does this service include?
This keyword discovery and benchmarking service is designed to equip businesses with the essential insights needed to optimise their digital marketing strategies. By conducting in-depth research, we provide comprehensive data for search engine optimisation (SEO) and pay-per-click (PPC) campaigns.
This service includes the research and benchmarking of a wide range of metrics per keyword, ensuring that you have the information necessary to make informed decisions and maximise your online presence.
Key metrics included are:
- Average search volume: Gain insight into the average monthly search volume for each keyword, enabling you to prioritise your targeting efforts effectively.
- Search intent: Understand the intent behind user searches, ensuring alignment between your content and user expectations.
- PPC competition level: Assess the level of competition for each keyword in PPC advertising, helping you gauge the feasibility and cost-effectiveness of running PPC campaigns.
- PPC estimated cost-per-click: Determine the estimated cost-per-click for running PPC ads at both the low and top bid levels, allowing for budget planning and bid strategy optimisation.
- SEO difficulty score: Evaluate the level of difficulty associated with ranking organically for each keyword, guiding your SEO strategy and resource allocation.
- Ranked position: Identify the current ranking position of each keyword, providing a benchmark for performance tracking and optimisation efforts.
- Ranked URL: View the URL currently ranking for each keyword, facilitating competitor analysis and content optimisation.
- Up to three competitors’ rankings: Compare your rankings with those of up to three competitors, gaining valuable insights into their strategies and identifying areas for improvement.
- Back translation: For each keyword, we will provide a back translation into English to allow you to understand the meaning of the included keywords.
- Google Search Console data (optional): Access additional performance metrics such as clicks, impressions, and click-through rates directly from Google Search Console, further enhancing your understanding of keyword performance and user behaviour.
With this detailed keyword discovery and benchmarking, you will benefit from:
- Data-driven decisions: Make strategic decisions backed by comprehensive data and insights.
- Competitive advantage: Gain a deeper understanding of your competitive landscape and identify opportunities for differentiation.
- Optimised ROI: Allocate resources efficiently by targeting high-value keywords with the greatest potential for return-on-investment.
- Continuous improvement: Monitor performance over time and adapt your strategies to capitalise on emerging trends and opportunities.
When you want to create your website around the terms your target audience searches for.
When you are restructuring your website in order to target specific products and services.
Flexible and innovative approaches to meet demanding goals
Webcertain has been a valued partner of Portakabin for over 20 years, providing the expertise required to help us grow our business in multiple European markets. With a wide-portfolio of websites and products, as well numerous internal stakeholders, we require flexible and innovative approaches to enable us to meet the demanding goals of each business unit. Webcertain understands our needs and our brand, and this enables the team to deliver cost-effective, adaptable solutions across SEO, PPC and website development which have played a vital role in our international growth and success.
Evelyn Hodgson
Head of Brand - Portakabin
Adapted for each market for maximum impact
We work with Webcertain to increase our brand awareness across key European markets and help us drive brand growth. Together, we have created campaigns utilising multiple channels and adapted for each target market to ensure maximum impact and relevancy to our audience. Webcertain has a great support team, who are easy to reach and very helpful in providing information. They understand our needs and provide a flexible approach that enables us to meet our goals
Hazel Goesaert
European Associate Marketing Manager - Business Machines - Fellowes
Technical and strategic expertise
Webcertain's understanding of language nuance and local culture ensures our messaging is relevant and compelling in each market we target, while staying true to our brand and highlighting our USPs. We rely on their technical and strategic expertise to develop both organic and paid search campaigns which will resonate with our audience and drive results across Europe. The team understands our goals and is proactive in making recommendations for improvements and suggesting opportunities. We are very happy with the results and would recommend Webcertain as an ideal partner for any brand with a global reach.
Surpreet Bahl
Digital Marketing Manager - Esko
For international support, look no further than Webcertain
There are many challenges when running international campaigns and Webcertain has provided invaluable support to us when targeting countries as diverse as China, Japan and Russia, where both cultural and linguistic knowledge are paramount for success. This knowledge, combined with skills and expertise across all digital channels, enabled us to build tailored and targeted campaigns to inform and attract students from around the globe. If you're looking for SEO, SEM or translation support in multiple languages and countries, look no further than Webcertain.
Tim Jordan
VP Marketing Berlitz and ELS