Description

Are your KPI goals and your analytics configurations aligned?

We rely on the data we record to tell us what users do whilst using our websites. It is vital that the data we record is accurate, giving us the confidence that it provides the answers to the questions we are asking - namely how are we doing against our KPIs.

This measurement and analytics audit will review the set up in GTM and GA4 against your stated KPIs, to ensure the configuration of GTM and GA4 are telling you what you want to know.

 

Here’s when KPI measurement and analytics audit can help!

When you set up any new measurement in your analytics tool.

When you are not sure your data is telling you what you want to know.

When you want to add a new KPI to your suite of reports in GA4 or an external tool.

Periodically, to ensure that there has not been any 'creep' in your configurations.

If your Event Parameter Log does not match your GA4 configuration.

If your Tag Implementation Plan is not a reflection of your GTM configuration.

When you need to consolidate your quota of custom dimensions and metrics in GA4 (you are only allowed 50).

When you first complete your Measurement Plan

What our clients say

Flexible and innovative approaches to meet demanding goals

Webcertain has been a valued partner of Portakabin for over 20 years, providing the expertise required to help us grow our business in multiple European markets. With a wide-portfolio of websites and products, as well numerous internal stakeholders, we require flexible and innovative approaches to enable us to meet the demanding goals of each business unit. Webcertain understands our needs and our brand, and this enables the team to deliver cost-effective, adaptable solutions across SEO, PPC and website development which have played a vital role in our international growth and success.

Evelyn Hodgson

Head of Brand - Portakabin

Adapted for each market for maximum impact

We work with Webcertain to increase our brand awareness across key European markets and help us drive brand growth. Together, we have created campaigns utilising multiple channels and adapted for each target market to ensure maximum impact and relevancy to our audience. Webcertain has a great support team, who are easy to reach and very helpful in providing information. They understand our needs and provide a flexible approach that enables us to meet our goals

Hazel Goesaert

European Associate Marketing Manager - Business Machines - Fellowes

Technical and strategic expertise

Webcertain's understanding of language nuance and local culture ensures our messaging is relevant and compelling in each market we target, while staying true to our brand and highlighting our USPs. We rely on their technical and strategic expertise to develop both organic and paid search campaigns which will resonate with our audience and drive results across Europe. The team understands our goals and is proactive in making recommendations for improvements and suggesting opportunities. We are very happy with the results and would recommend Webcertain as an ideal partner for any brand with a global reach.

Surpreet Bahl

Digital Marketing Manager - Esko

For international support, look no further than Webcertain

There are many challenges when running international campaigns and Webcertain has provided invaluable support to us when targeting countries as diverse as China, Japan and Russia, where both cultural and linguistic knowledge are paramount for success. This knowledge, combined with skills and expertise across all digital channels, enabled us to build tailored and targeted campaigns to inform and attract students from around the globe. If you're looking for SEO, SEM or translation support in multiple languages and countries, look no further than Webcertain.

Tim Jordan

VP Marketing Berlitz and ELS

Overview

This measurement and analytics audit reviews the set up in GTM and GA4 against your stated KPIs, with a view to ensuring that the website itself and the configuration of GTM and GA4 are delivering the right data and only the right data.

Where mismatches are discovered, the cause will be identified, and a solution will be proposed.

We will dig deep into each KPI, replicating them one by one, reviewing behaviour in GTM preview and GA4 debug, and deliver two living documents:

  • A Tag Implementation Plan, which details each KPI, its conditions/triggers and the variables and required parameters to pass to GA4.
  • An Event Parameters Log, detailing the parameters and variables required for the Tag Implementation Plan.

These documents work hand-in-hand with each other. They should be used as a reference with all stakeholders involved in your measurement activity to ensure transparency and consistency of approach to ensure that the integrity of your data is protected.

We will also ensure that your Google Ads and Google Search Console are correctly linked to your relevant GA4 property

Each time your Measurement Plan is updated, the Tag Implementation Plan should be checked to ensure the change is already covered. If not, both the Tag Implementation Plan and the Event Parameter log should be updated – we have a separate service for this.

NB: This service does not include the deployment of the Tag Implementation Plan and Event Parameter Log in GTM and GA4 – we have a separate service for this.

Quality process

Each KPI will be reviewed by replicating its trigger on your website, then tracking it through GTM preview and GA4 debug to ensure consistency and accuracy.

Webcertain Group is passionate about generating business growth for its clients in any part of the world.

A team of native speakers of all the world’s major languages works together to achieve client objectives - no one understands working with different cultures and the nuances of language in the globe’s search engines better than the Webcertain multilingual teams. Webcertain operates in 44 languages.

Benefits of working with Webcertain:

International specialist since 1997

Transparency and online portal management

No minimum contract period

No minimum order value

International know-how shared

Quick response times

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