Our experts will recommend improvements to help you get the most out of paid social

Paid social media tactics are vital to grabbing your target audience's attention in an environment that is so oversaturated with content that brands are rarely discovered organically. In order for your paid social media campaigns to be successful, they need to not only be relevant and showcase the benefits of engaging with your brand, but also be structured in a manner that allows for several campaigns to go live at the same time without competing with each other. With this service, we will conduct an audit of your paid social media efforts, to ensure that your campaigns complement each other and are organised in a way that helps you manage them efficiently.

This service can help…

When you want to identify the strengths and weaknesses of your social media campaigns so that you can adjust and improve your strategy.

When you want to take a social media inventory and know how well your social strategy ties in with your overall business goals.

When you want to know where the gaps are between your company’s current situation and where you need to be in order to succeed.

When you want to establish consistent practices across markets.

When you want to analyse your current paid social activity, but do not have the internal/language resources to do so.

What our clients say

Flexible and innovative approaches to meet demanding goals

Webcertain has been a valued partner of Portakabin for over 20 years, providing the expertise required to help us grow our business in multiple European markets. With a wide-portfolio of websites and products, as well numerous internal stakeholders, we require flexible and innovative approaches to enable us to meet the demanding goals of each business unit. Webcertain understands our needs and our brand, and this enables the team to deliver cost-effective, adaptable solutions across SEO, PPC and website development which have played a vital role in our international growth and success.

Evelyn Hodgson

Head of Brand - Portakabin

Adapted for each market for maximum impact

We work with Webcertain to increase our brand awareness across key European markets and help us drive brand growth. Together, we have created campaigns utilising multiple channels and adapted for each target market to ensure maximum impact and relevancy to our audience. Webcertain has a great support team, who are easy to reach and very helpful in providing information. They understand our needs and provide a flexible approach that enables us to meet our goals

Hazel Goesaert

European Associate Marketing Manager - Business Machines - Fellowes

Technical and strategic expertise

Webcertain's understanding of language nuance and local culture ensures our messaging is relevant and compelling in each market we target, while staying true to our brand and highlighting our USPs. We rely on their technical and strategic expertise to develop both organic and paid search campaigns which will resonate with our audience and drive results across Europe. The team understands our goals and is proactive in making recommendations for improvements and suggesting opportunities. We are very happy with the results and would recommend Webcertain as an ideal partner for any brand with a global reach.

Surpreet Bahl

Digital Marketing Manager - Esko

For international support, look no further than Webcertain

There are many challenges when running international campaigns and Webcertain has provided invaluable support to us when targeting countries as diverse as China, Japan and Russia, where both cultural and linguistic knowledge are paramount for success. This knowledge, combined with skills and expertise across all digital channels, enabled us to build tailored and targeted campaigns to inform and attract students from around the globe. If you're looking for SEO, SEM or translation support in multiple languages and countries, look no further than Webcertain.

Tim Jordan

VP Marketing Berlitz and ELS

What is included in the audit?

This service is a manual audit of a company's paid social media campaigns. Our team of social media experts will require access to any of the social media ad accounts you would like us to audit.

The audit will examine the overall structure of your campaign groups and ad sets, but also analyse your ads, your social copies, your images, and your targeting (if necessary) in order to suggest the best optimisations.

How it works

Our process starts with you filling in a questionnaire (brief) that helps us understand what your needs are. This brief will help us understand your goals and KPIs, as well as which aspects of your account you want us to audit. We will also require you to grant us access to your ad account.

One of our Social Media Specialists will then analyse the account, following the brief that you have submitted.

You will receive the audit in a PDF format (unless you request a different delivery format at the start of the project).

Webcertain Group is passionate about generating business growth for its clients in any part of the world.

A team of native speakers of all the world’s major languages works together to achieve client objectives - no one understands working with different cultures and the nuances of language in the globe’s search engines better than the Webcertain multilingual teams. Webcertain operates in 44 languages.

Benefits of working with Webcertain:

International specialist since 1997

Transparency and online portal management

No minimum contract period

No minimum order value

International know-how shared

Quick response times

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