Our experts will identify any low-quality content on your website and advise how to fix it

Google’s algorithm is focusing more and more on high-quality content and content that is helpful and relevant to its users. Thin or low-quality content can have a negative impact on your website’s performance in the search results, such as declining rankings or click-through rates and may lead to indexation issues involving pages being removed or excluded from the search index. Therefore, it is important to ensure that your content is of a high quality, original and demonstrates knowledge and expertise within the topic. With this service, we will conduct an audit to identify any low-quality content pages on your website and advise what your next steps should be.

This service can help…

When you want to identify low-quality content on your website.

When you want to improve the organic performance of your website’s pages.

When you want to ensure content on your website is relevant to users.

When your website has indexable pages reported to be discovered but not indexed.

When your website has content which is outdated.

What our clients say

Flexible and innovative approaches to meet demanding goals

Webcertain has been a valued partner of Portakabin for over 20 years, providing the expertise required to help us grow our business in multiple European markets. With a wide-portfolio of websites and products, as well numerous internal stakeholders, we require flexible and innovative approaches to enable us to meet the demanding goals of each business unit. Webcertain understands our needs and our brand, and this enables the team to deliver cost-effective, adaptable solutions across SEO, PPC and website development which have played a vital role in our international growth and success.

Evelyn Hodgson

Head of Brand - Portakabin

Adapted for each market for maximum impact

We work with Webcertain to increase our brand awareness across key European markets and help us drive brand growth. Together, we have created campaigns utilising multiple channels and adapted for each target market to ensure maximum impact and relevancy to our audience. Webcertain has a great support team, who are easy to reach and very helpful in providing information. They understand our needs and provide a flexible approach that enables us to meet our goals

Hazel Goesaert

European Associate Marketing Manager - Business Machines - Fellowes

Technical and strategic expertise

Webcertain's understanding of language nuance and local culture ensures our messaging is relevant and compelling in each market we target, while staying true to our brand and highlighting our USPs. We rely on their technical and strategic expertise to develop both organic and paid search campaigns which will resonate with our audience and drive results across Europe. The team understands our goals and is proactive in making recommendations for improvements and suggesting opportunities. We are very happy with the results and would recommend Webcertain as an ideal partner for any brand with a global reach.

Surpreet Bahl

Digital Marketing Manager - Esko

For international support, look no further than Webcertain

There are many challenges when running international campaigns and Webcertain has provided invaluable support to us when targeting countries as diverse as China, Japan and Russia, where both cultural and linguistic knowledge are paramount for success. This knowledge, combined with skills and expertise across all digital channels, enabled us to build tailored and targeted campaigns to inform and attract students from around the globe. If you're looking for SEO, SEM or translation support in multiple languages and countries, look no further than Webcertain.

Tim Jordan

VP Marketing Berlitz and ELS

Why is content quality so important?

Google’s algorithm is focusing more and more on high-quality content and content that is helpful and relevant to its users. Thin or low-quality content can have a negative impact on your website’s performance in the search results, such as declining rankings or click-through rates and may lead to indexation issues involving indexable pages not being indexed or being removed from the search index.

Google prioritises content that is designed primarily for humans over search engines. Therefore, the content should be original and demonstrate knowledge and expertise within the topic.

With this service, our low-quality content detection audit will identify all low-quality content pages on your website, based on an examination of various performance metrics and will detect the top poor performers that should be removed or amended.

This audit can be performed at any time and can be extremely important if you believe your website has expired content that is not relevant nowadays or thin/poor content that is not performing well.

Addressing issues with low-quality content identified by this audit can have a positive impact on your overall website performance as it can improve your organic ranking positions and improve performance metrics such as bounce rate.

How it works

The process begins with you completing a briefing questionnaire to share and clarify your objectives. This briefing will be visible to all the team members involved with delivering the service and is the foundation for all our quality checks.

We will require you to grant us access to the web analytics for the website (e.g. Google Analytics), as well as access to an active Google Search Console property for the website.

An SEO Specialist will then run a crawl of your website using specific settings and connect the crawl data with webpage performance data from other platforms to identify any underperforming pages and advise you on which pages contain low-quality content and whether to remove them or improve their quality and how.

You will receive an Excel spreadsheet containing all the low-quality content pages from your website, along with metrics and conclusions indicating why they are being flagged as low-quality content.

Please note that this service does not cover implementing recommended changes, such as adding redirects for pages to be removed or copywriting required to improve content quality on your pages. We can provide consultancy on which additional services would be required for the recommended implementations.

Webcertain Group is passionate about generating business growth for its clients in any part of the world.

A team of native speakers of all the world’s major languages works together to achieve client objectives - no one understands working with different cultures and the nuances of language in the globe’s search engines better than the Webcertain multilingual teams. Webcertain operates in 44 languages.

Benefits of working with Webcertain:

International specialist since 1997

Transparency and online portal management

No minimum contract period

No minimum order value

International know-how shared

Quick response times

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