Customer feedback is invaluable for any brand or company

With the ever-increasing popularity of online shopping, consumers are looking at other consumers' reviews and recommendations about products and services in order to make an informed decision before purchasing. Online reviews, therefore, are playing an increasingly important role in how brands are perceived online, as well as the consumer's online shopping journey. Similarly, customer feedback is invaluable for any brand or company, and by listening to your customers and using their feedback and implementing it directly in your products or processes, your brand will be able to maintain and develop a positive relationship with your customers. With this service, we will conduct an audit on your brand's reviews written by consumers across social media and other online sources, and look for any trending issues that might affect your brand. We will provide actionable recommendations, enabling you to maintain a positive relationship and build trust and loyalty with your customers.

This service can help…

When you want to gain a valuable insight into conversations taking place online relating to your products and/or services.

When you already have an online presence within a market and want to discover/monitor what is being said about your products and/or services online.

When you want to improve any current processes or products you have based on customer feedback.

When you want to know how your customers feel about your products and brands and how your brand is perceived by them.

What our clients say

Flexible and innovative approaches to meet demanding goals

Webcertain has been a valued partner of Portakabin for over 20 years, providing the expertise required to help us grow our business in multiple European markets. With a wide-portfolio of websites and products, as well numerous internal stakeholders, we require flexible and innovative approaches to enable us to meet the demanding goals of each business unit. Webcertain understands our needs and our brand, and this enables the team to deliver cost-effective, adaptable solutions across SEO, PPC and website development which have played a vital role in our international growth and success.

Evelyn Hodgson

Head of Brand - Portakabin

Adapted for each market for maximum impact

We work with Webcertain to increase our brand awareness across key European markets and help us drive brand growth. Together, we have created campaigns utilising multiple channels and adapted for each target market to ensure maximum impact and relevancy to our audience. Webcertain has a great support team, who are easy to reach and very helpful in providing information. They understand our needs and provide a flexible approach that enables us to meet our goals

Hazel Goesaert

European Associate Marketing Manager - Business Machines - Fellowes

Technical and strategic expertise

Webcertain's understanding of language nuance and local culture ensures our messaging is relevant and compelling in each market we target, while staying true to our brand and highlighting our USPs. We rely on their technical and strategic expertise to develop both organic and paid search campaigns which will resonate with our audience and drive results across Europe. The team understands our goals and is proactive in making recommendations for improvements and suggesting opportunities. We are very happy with the results and would recommend Webcertain as an ideal partner for any brand with a global reach.

Surpreet Bahl

Digital Marketing Manager - Esko

For international support, look no further than Webcertain

There are many challenges when running international campaigns and Webcertain has provided invaluable support to us when targeting countries as diverse as China, Japan and Russia, where both cultural and linguistic knowledge are paramount for success. This knowledge, combined with skills and expertise across all digital channels, enabled us to build tailored and targeted campaigns to inform and attract students from around the globe. If you're looking for SEO, SEM or translation support in multiple languages and countries, look no further than Webcertain.

Tim Jordan

VP Marketing Berlitz and ELS

Why are consumer reviews important?

Social media is one of the most powerful ways for brands to communicate with their audience regardless of the market or language, whether these are existing or potential customers. Listening to what your audience has to say about your products and services, and by extension, your brand is essential if you are to develop and maintain a positive online relationship between your business and customers.

Our consumer review audit service allows you to gain insight into what is being said about your brand online in any language and platform where those conversations are taking place. We will gather information across all relevant social media platforms and review websites to give you a very comprehensive report.

This will assist you in getting an overview of any online consumer reviews about your products and/or services and will help you determine the overall consumer satisfaction rate. This is an important part of research that you should keep in mind when creating your strategy.

How it works

The process begins with you completing a briefing questionnaire to clarify your objectives. We will need to know details such as where you are active, which networks you have a presence on and what your objectives are.

Our audit service report includes:

  • an overview of online reviews that exist about your brand
  • an overview of which platforms are most popular for your customers to leave reviews on
  • positive sentiment posts
  • negative sentiment posts
  • topic trends
  • recommendations

The report will also go into details such as where comments about you are being posted, who is posting them, whether the comments are positive, negative or neutral, and based on all this we will suggest an action plan on how best to respond, such as providing advice to a disgruntled customer, for example.

The process will be managed and quality checked to ensure the service meets your requirements.

Please bear in mind that this service is part of online research. You will receive recommendations based on our findings, but a full social media/content marketing strategy is not included in this service.

Webcertain Group is passionate about generating business growth for its clients in any part of the world.

A team of native speakers of all the world’s major languages works together to achieve client objectives - no one understands working with different cultures and the nuances of language in the globe’s search engines better than the Webcertain multilingual teams. Webcertain operates in 44 languages.

Benefits of working with Webcertain:

International specialist since 1997

Transparency and online portal management

No minimum contract period

No minimum order value

International know-how shared

Quick response times