Connect with your target audience in China

Little Red Book (also known as Xiaohongshu) is a leading Chinese social e-commerce platform for lifestyle brands. On Little Red Book, users can research and buy products, as well as create and consume user-generated content about products. With this service, a Social Media Specialist and native Chinese speaker will create new and engaging posts for Little Red Book to guarantee fresh, up-to-date content.

This service can help…

When China is a key market for your business.

When you want to establish brand presence quickly.

When you do not have the resources or local teams to deal with social media.

When you already have a global strategy that you would like to apply to other countries/languages where you do not have local resources.

What our clients say

Flexible and innovative approaches to meet demanding goals

Webcertain has been a valued partner of Portakabin for over 20 years, providing the expertise required to help us grow our business in multiple European markets. With a wide-portfolio of websites and products, as well numerous internal stakeholders, we require flexible and innovative approaches to enable us to meet the demanding goals of each business unit. Webcertain understands our needs and our brand, and this enables the team to deliver cost-effective, adaptable solutions across SEO, PPC and website development which have played a vital role in our international growth and success.

Evelyn Hodgson

Head of Brand - Portakabin

Adapted for each market for maximum impact

We work with Webcertain to increase our brand awareness across key European markets and help us drive brand growth. Together, we have created campaigns utilising multiple channels and adapted for each target market to ensure maximum impact and relevancy to our audience. Webcertain has a great support team, who are easy to reach and very helpful in providing information. They understand our needs and provide a flexible approach that enables us to meet our goals

Hazel Goesaert

European Associate Marketing Manager - Business Machines - Fellowes

Technical and strategic expertise

Webcertain's understanding of language nuance and local culture ensures our messaging is relevant and compelling in each market we target, while staying true to our brand and highlighting our USPs. We rely on their technical and strategic expertise to develop both organic and paid search campaigns which will resonate with our audience and drive results across Europe. The team understands our goals and is proactive in making recommendations for improvements and suggesting opportunities. We are very happy with the results and would recommend Webcertain as an ideal partner for any brand with a global reach.

Surpreet Bahl

Digital Marketing Manager - Esko

For international support, look no further than Webcertain

There are many challenges when running international campaigns and Webcertain has provided invaluable support to us when targeting countries as diverse as China, Japan and Russia, where both cultural and linguistic knowledge are paramount for success. This knowledge, combined with skills and expertise across all digital channels, enabled us to build tailored and targeted campaigns to inform and attract students from around the globe. If you're looking for SEO, SEM or translation support in multiple languages and countries, look no further than Webcertain.

Tim Jordan

VP Marketing Berlitz and ELS

Why is Little Red Book important?

Little Red Book (also known as Xiaohongshu) is a popular Chinese social e-commerce platform.

On Little Red Book, users can research and buy products, as well as create and consume user-generated content about products (e.g. video or blog post product reviews). It is a place where Chinese consumers go to discover new products and to find trusted reviews in order to decide whether a product is worth buying or not.

It is important to understand that Little Red Book is a powerful platform for branding and has a strong influence on Chinese consumers' purchase decisions. This is because Chinese consumers will typically search for real-person reviews of a product before buying it.

Little Red Book is particularly popular amongst young, urban Chinese women, and focuses on “lifestyle” products such as those in the fashion, beauty, luxury, travel and education sectors.

Therefore, if you are a lifestyle brand targeting the Chinese market, it is imperative that you have a presence on Little Red Book. This will allow you to put your brand in front of your target audience, in exactly the place they go when they are considering buying from brands like yours.

With this service, we will write posts for your Little Red Book profile and deliver these in an Excel file.

How it works

The process begins by completing a briefing questionnaire to clarify your objectives. This briefing will be visible to all the team members involved with delivering the service and is the foundation for all our quality checks. We will ask you to provide details of the topics you want us to write about.

A native Chinese speaker, under the supervision of a Social Media Specialist, will create posts for your Little Red Book page. Please note that this service covers the creation of textual content only, not images.

Webcertain Group is passionate about generating business growth for its clients in any part of the world.

A team of native speakers of all the world’s major languages works together to achieve client objectives - no one understands working with different cultures and the nuances of language in the globe’s search engines better than the Webcertain multilingual teams. Webcertain operates in 44 languages.

Benefits of working with Webcertain:

International specialist since 1997

Transparency and online portal management

No minimum contract period

No minimum order value

International know-how shared

Quick response times