Answering questions on Zhihu can boost your brand awareness and thought leadership

Zhihu is the most popular question and answer platform in China. It is highly-regarded as being one of the most trustworthy platforms in China, and its userbase is characterised as being highly educated and highly paid. One of the best ways to utilise Zhihu is to engage with users by answering questions. By providing high-quality answers, you will not only help other users but also increase the exposure of your brand, services and/or products. With this service, we will identify popular questions related to your industry on Zhihu and write answers to these questions in Simplified Chinese.

This service can help…

When you want to softly promote your services and solutions in China.

When you want to boost your brand awareness in China.

When you want to harness the power of China’s top question and answer platform.

When you need help tailoring your marketing and sales strategy for the Chinese market.

What our clients say

Flexible and innovative approaches to meet demanding goals

Webcertain has been a valued partner of Portakabin for over 20 years, providing the expertise required to help us grow our business in multiple European markets. With a wide-portfolio of websites and products, as well numerous internal stakeholders, we require flexible and innovative approaches to enable us to meet the demanding goals of each business unit. Webcertain understands our needs and our brand, and this enables the team to deliver cost-effective, adaptable solutions across SEO, PPC and website development which have played a vital role in our international growth and success.

Evelyn Hodgson

Head of Brand - Portakabin

Adapted for each market for maximum impact

We work with Webcertain to increase our brand awareness across key European markets and help us drive brand growth. Together, we have created campaigns utilising multiple channels and adapted for each target market to ensure maximum impact and relevancy to our audience. Webcertain has a great support team, who are easy to reach and very helpful in providing information. They understand our needs and provide a flexible approach that enables us to meet our goals

Hazel Goesaert

European Associate Marketing Manager - Business Machines - Fellowes

Technical and strategic expertise

Webcertain's understanding of language nuance and local culture ensures our messaging is relevant and compelling in each market we target, while staying true to our brand and highlighting our USPs. We rely on their technical and strategic expertise to develop both organic and paid search campaigns which will resonate with our audience and drive results across Europe. The team understands our goals and is proactive in making recommendations for improvements and suggesting opportunities. We are very happy with the results and would recommend Webcertain as an ideal partner for any brand with a global reach.

Surpreet Bahl

Digital Marketing Manager - Esko

For international support, look no further than Webcertain

There are many challenges when running international campaigns and Webcertain has provided invaluable support to us when targeting countries as diverse as China, Japan and Russia, where both cultural and linguistic knowledge are paramount for success. This knowledge, combined with skills and expertise across all digital channels, enabled us to build tailored and targeted campaigns to inform and attract students from around the globe. If you're looking for SEO, SEM or translation support in multiple languages and countries, look no further than Webcertain.

Tim Jordan

VP Marketing Berlitz and ELS

Why should your brand be on Zhihu?

Zhihu is a popular Chinese question and answer platform, similar to Quora. On Zhihu, people can ask questions and get high-quality answers from other knowledgeable users. It is highly-regarded as being one of the most trustworthy platforms in China, and its userbase is characterised as being highly educated and highly paid. For this reason, it is an appealing channel for high-quality brands that want to engage in digital marketing to attract the attention of this desirable demographic.

One of the best ways to utilise Zhihu is to engage with users by answering questions. By providing high-quality answers, you will not only help other users but also increase the exposure of your brand, services and/or products. Even if your content does not bring conversions immediately, higher attention and exposure for your brand will bring about more conversion opportunities.

With this service, we will identify popular questions related to your industry on Zhihu and write answers to these questions in Simplified Chinese. We will then send you the answers so that you can post them from your account.

How it works

The process begins by completing a briefing questionnaire to clarify your objectives. This briefing will be visible to all the team members involved with delivering the service and is the foundation for all our quality checks.

We will ask you to provide us with some information about your industry and a specific subject or category that you would like to engage with on Zhihu.

Based on this information, our Chinese marketing specialists will identify relevant questions on Zhihu and write answers in Simplified Chinese. These will be sent to you in a Word file so that you can post them from your account.

Webcertain Group is passionate about generating business growth for its clients in any part of the world.

A team of native speakers of all the world’s major languages works together to achieve client objectives - no one understands working with different cultures and the nuances of language in the globe’s search engines better than the Webcertain multilingual teams. Webcertain operates in 44 languages.

Benefits of working with Webcertain:

International specialist since 1997

Transparency and online portal management

No minimum contract period

No minimum order value

International know-how shared

Quick response times

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