Why is user experience so important?
Optimising your website for quality of user experience is crucial to its long-term success on the web. The loading time, responsiveness and visual stability account for what Google call “Core Web Vitals”. Combined with mobile-friendliness, secure connections for safe browsing, no intrusive interstitials or pop-ups, they are a set of user-centered metrics which quantify how users perceive the experience of interacting with webpages in Google.
Optimising for these factors is essential to delivering a great user experience, together with high quality and engaging content. Although these aspects are already ranking factors in Google’s algorithm today, a search ranking update is expected in 2021, which will introduce a new ranking signal that combines Core Web Vitals with existing signals for page experience. With the use of field data (real-life user experience data), it is essential to focus on optimising page experience in light of this upcoming update.
With this service, we will conduct a page experience audit on your website, providing in-depth information about your website’s current user experience, along with analysis and recommendations for improvement.